The Flow: Local governments nix bottled water, Coke names torch bearers

The Pepsi Bottling Group, Inc. bought Pepsi-Cola Batavia Bottling Corp., which serves the western end of New York state. • Who’s Your Daddy, Inc. announced it has signed an exclusive master distribution agreement with Empire Beverage Group, LLC. to distribute its King of Energy drinks in the Northeast. • Purple Beverage Company signed a distribution deal with Crosset Company for placement in key outlets in the Midwest. Texas-based Central Market added BYB Bands’ vitamin enhanced water, Respect , to their cooler case. • Lifeway Foods expanded the distribution network for its ProBugs probiotic kids drink to include 280 more stores for all three of its SKUs. • TeaZazz announced that it entered into an agreement with Allied Distributing Company for the Central California coastal regions of Ventura, Santa Barbara and San Luis Obispo counties. • Mountain Valley Spring Water signed distribution agreements with Crescent Crown in New Orleans, Hedinger in southern Indiana and Palmentere Bros in N Kansas City, Mo.


Seattle Mayor Greg Nickels said the city will save $58 million by not purchasing bottled water or cooler jugs. • The legislature of Suffolk County, New York (Long Island) approved a bill barring county offices from purchasing bottled water. • Red Bull reached an agreement with a Houston-based bar that was “passing off” generic energy drinks as Red Bull. The settlement bars the tavern from continuing the practice, and requires the bar to pay $150,000 for damages.

Former Reed’s Inc., manager Rory Ahearn will join Big Red Inc., as the vice president and general manager for the Northeast region.


CytoSport announced its national partnership with Elite Racing, Inc., to establish Cytomax as the official sports drink of the Rock ‘n’ Roll Marathon Series and the Carlsbad 5000. Hall of Fame Beverages hired DJ Jiji Sweet to produce a branded mix tape for the company. • Power Trip launched a newly-enhanced Web site. • Gatorade named California teen Jrue Holiday as the nation’s top high school basketball player. Coca-Cola announced their American torchbearers for the 2008 Olympics in Beijing, China. Click here to see the list of participants. Hall of Fame Beverages, Inc. will be joining Scion of North Hollywood at its second annual car show at MB2 Raceway in Sylmar, California on March 29, 2008. Purple Beverage Company announced the launch of “The Weekend Workout, a weekly radio show geared to health-conscious consumers, hosted by Dr. Jose “Joey” Antonio, Ph.D. and Dr. Douglas S. Kalman, Ph.D., RD.