The Flow: Bevs for pets, Steaz’s offsets

Pepsi-Cola North America reached beyond long-time lead creative agency BBDO for ideas on its flagship Pepsi Cola brand. Constar International Inc.announced that it has executed a four year agreement for supply of PET packaging products to Pepsi. The agreement covers both bottles and preforms for cold fill applications beginning on January 1, 2009. The new agreement provides for a reduction in total volumes with a mix shift towards fewer bottles and more preform volume. All-Star Beverage LLC, a soft drink distributor owned by former St. Louis Rams linebacker Mike Jones and St. Louis businessman John Nicks, filed for bankruptcy. All-Star filed for Chapter 7 liquidation in U.S. Bankruptcy Court for the Eastern District of Missouri in St. Louis on Sept. 25. The company distributes Coke and Pepsi products, Everfresh Juice, Rainbow Fruit Drink, Flav H2O, Killer Buzz Energy Drink, Animal Tiger Energy Drink and other nonalcoholic beverages.

Steaz announced the company will offset the annual carbon dioxide emissions of its operations by participating in renewable energy projects funded by NativeEnergy, a carbon offset provider focusing on new Native American, farmer-owned, and community-based projects. The agreement will enable Steaz to mitigate its environmental impact by an estimated 1,044 tons of carbon annually through Steaz’s support of three community-based NativeEnergy projects, the Colonie Landfill Gas to Energy project, the Dovan Farm Manure Digester Project and the Cascade Sierra Solutions Truck Efficiency project. A Michagan man pleaded guilty to selling conterfeit Coca-Cola, and agreed to stop selling soft drink syrup for five years as part of his sentence. A Coca-Cola bottling company in Venezuela retook control of a distribution plant from protesting ex-workers on Friday, ending a ten-day standoff that cost the company about $9 million. The Pepsi Bottling Group, Inc. released its first corporate responsibility report. The report, entitled “Act! Our Commitment to Making a Difference,” focuses on the company’s U.S. business, and lays out PBG’s sustainability strategy across for the environment, their employees and communities. It is available for download at Nestle Waters North America is threatening to sue Miami-Dade County if it continues to run radio ads where a talking faucet says the county’s tap water is cheaper, purer and safer than bottled water.

Weight Watchers International, Inc. announced the appointment of Steven C. McCormick to serve as its president, North America, effective Nov. 3. McCormick joins the company from Odwalla, Inc., a wholly owned subsidiary of The Coca-Cola Co. Hint recently hired vitaminwater vets Tom Keeney, as Hint’s Northeast zone vice president, and Dan Gollin, recruited to run Hint’s street sales team in NY metro.

MISCELANEOUS posted an article rounding up five bottled water brands for pets, including FortiFido, Sport Dog and Pet Refresh. The Pepsi Bottling Group, Inc. announced that it has signed on as the first major corporation to enroll its employees’ wireless phones in the Wireless AMBER Alert Program, a voluntary partnership between law-enforcement agencies and the transportation and telecommunications industries that issues urgent public bulletins to help solve child abduction cases. More than 27,000 PBG employees in the United States will now receive text messages on their company-owned cell phones whenever an AMBER Alert has been issued in their community.

Skinny Nutritional Corp. announced a distribution agreement with Allied Beverages, which covers San Fernando Valley in L.A. County, Ventura County, and Southern Santa Barbara County. Bebida Beverage Company announced that the company added The H. T. Hackney Co. as a distributor for Piranha Spring Water. Intrawest and The Coca-Cola Company announced a new multi-year partnership. Under the terms of the agreement, Coca-Cola North America and its bottle partners in the United States and Canada will continue to be the official beverage providers at 10 of Intrawest’s destination resorts in North America. Big Earth Brands Ltd. announced that Vital Action Performance Water has expanded its distribution on both coasts. The company now has new distribution agreements with New York City’s Exclusive Beverage, Los Angeles’ Classic Distributing and Beverage Group, San Francisco’s Morris Distributing, Sacramento’s Saccani Distributing Company and 5 Star Beverage Distribution. With this announcement, the hot VAPW brand has become available at a potential 20,000-30,000 new retail outlets.

TeaZazz Sparkling Tea will be having a sampling at the Onesipkim store during the Night on the Green event in Pasadena on Thursday, October 16th. HINT Essence Water will be hydrating the fashion and beauty elite as the drink of choice at this year’s Mercedes-Benz Fashion Week at Smashbox Studios in Culver City, CA from October 12-16. Virgo Publishing announced that NutraGenesis’ cosmeceutical ingredient Sensara will receive the inside cosmeceuticals Scientific Excellence Award presented at SupplySide West, Oct. 22 to 24 in Las Vegas. Coca-Cola Canada unveiled SOGO Active (, its national active living program aimed at Canadian youth. Coca-Cola will award over 1,000 torchbearer spots in the Vancouver 2010 Olympic Torch Relay to teenagers who join the program and demonstrate a commitment to adopting an active lifestyle. Dr Pepper Snapple Group president and CEO Larry Young will be one of five soft drink industry icons inducted this month into the Beverage World Soft Drink Hall of Fame. Wellesse asked student fellows of the prestigious American Film Institute to create short videos that showcase All Day Energy, naturally formulated all day energy shot. Which film is best? Visit to vote. Jolt Energy was the official sponsor of the Ski Company Dome Sale and After Party. Jolt Energy Representatives handed out samples of Jolt Energy and Jolt Endurance Shot at the annual Ski and Snowboard Sale that brought in more than 12,000 people. Shoppers participated in Jolt Energy chugging contests, belching contests and frozen t-shirt competitions.