The Flow: DPSG’s investor, energy in foods

Billionaire activist investor Nelson Peltz – who induced the Dr Pepper Snapple Group
spinoff from Cadbury – is pledging to get more involved in DPSG to tune
its operations and boost the company’s stock price, even if it means
nominating new directors to the board and taking other actions. Peltz,
through his Trian Fund Management L.P. investment firm in New York,
disclosed that his entities collectively hold 18.2 million shares, or a
7.18 percent stake, in Dr. Pepper, according to a filing with
the Securities and Exchange. •• Commission.Budweiser once again is flowing to Kansas City after Teamsters Local 838 ended a two-week strike against distributor United Beverage Co. •• Anheuser-Busch InBev will sell its Western Beverage Co., a huge wholesale operation based in Eugene, Ore., to Todd Epsten. Epsten is the CEO of Major Brands Inc., a massive Missouri wine and liquor operation. 

Purple Stuff will drop “lean with it” from their label, following public resistance. •• An attempt to sue PepsiCo for misrepresenting that Aquafina water comes from a pure mountain spring and not from public water supplies has been defeated.

Reed’s, Inc.announced the introduction of 12-packs of its 12 ounce longneck bottles for Reed’s Extra Ginger Brew and Virgil’s Root Beer. The 12-pack will be available nationwide to mainstream grocery, natural food, gourmet and specialty, club and convenience stores.

Mintel has seen ingredients like ginseng, guarana and taurine migrating into foods. The database found that 70 new foods touting “energy” in the product description hit U.S. shelves between Jan. 1 and May 5, 2008. Snacks accounted for 42 of those launches, confectionery items for 16 and breakfast cereals for 7. •• Cadbury said it is likely to leave the drinks business completely by selling it’s Australian beverage unit. •• Foods with health-enhancing substances will expand 52 percent in six years, according to a new study by Scientia Advisors, an international consulting company based in Cambridge, Mass., and Palo Alto, Calif.

PepPod – an energy drink in the form of an effervescent tablet – announced that it has entered into a distribution agreement with New Age Beverage for distribution of PepPod throughout Colorado.

Frost & Sullivan named Ganeden Biotech Inc. the recipient of its 2008 North American Food and Beverage Probiotics Product Innovation Award. The award recognizes Ganeden Biotech’s innovative probiotic strain, GanedenBC30(TM), for opening new development initiatives in food and beverage product categories. •• The Environmental Protection Agency named PepsiCo as one of this year’s water efficiency leaders. •• The Coca Cola Company, in conjunction with the musical, CHICAGO, announced a promotion to drive theater goers to the Tony Award-winning show. Cast members of Broadway’s CHICAGO will appear at Manhattan Duane Reade locations this month to highlight a buy-three, get-one-free ticket discount promotion when customers purchase a 12-pack, 1.5 liter, or 20 oz. Coca Cola product during the month of December. Tickets may be purchased now for performances through February 20, 2009. •• The Buffalo Bisons, Triple-A affiliate of the New York Mets, announced the renaming of their ballpark to Coca-Cola Field. A 10-year naming rights agreement between the Buffalo Bisons and Coca-Cola Bottling Company of Buffalo will take affect on January 1, 2009. •• Red Bull will create a towering 90-foot tall, state-of-the-art structure for top snowboard riders to perform in front of the Manhattan skyline on Thursday, February 5, 2009. •• The Gatorade Company, in partnership with ESPN RISE Magazine, announced senior outside hitter Gina Mancuso of Papillion-La Vista High School (Papillion, Neb.) as its 2008-09 Gatorade National Volleyball Player of the Year. •• The Coca-Cola Foundation will award a total of $1 million to support four innovative projects to improve water resources and sanitation in developing nations. The projects were selected by the Global Water Challenge (GWC) business coalition and Ashoka’s Changemakers through “Tapping Local Innovation: Unclogging the Water and Sanitation Crisis,” an online competition. •• Liberty University announced Pepsi as the first corporate sponsor of the Ultimate LU campaign. The beverage company will help support the university’s men’s and women’s hockey teams as well as various on-campus events and outdoor activities.