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There are a lot of little stories floating around in the beverage industry, and not all of them make headlines. The Flow catches it all. Here’s what it’s got right now:
Faded Energy sponsored Big Boys Power 106 Backstage Breakfast with Snoop Dog. • PepsiCo has committed $1 million to UNCF — the United Negro College Fund — to help provide financial support to UNCF’s 39 member institutions and scholarships to students at over 900 colleges and universities around the country. • The BAWLS Guarana “Fashion Gets Caffeinated” series stopped at Mercedes-Benz Fashion Week at L.A.’s Smashbox Studios • PepsiCo installed the second-largest solar electric system in the Northwest. • Coca-Cola said it expects to recycle more than 100m lbs (50,000 t) of both PET and aluminum by the end of 2008. • Sweet Leaf Tea won an ADDY from the Austin chapter of the American Advertising Federation for Sweet Leaf’s collateral materials. • Coke Zero ‘hired’ four fans to follow all of NCAA’s “March Madness” From San Antonio. • Red Bull Pioneered the use of 360-degree video to let visitors at redbullsurfing.com feel the thrill of surfing. • Hall of Fame Beverages said its online store ready to take orders for Atomic Dogg and Hydropower. • VIPs at the Rock and Roll Hall of Fame Induction Ceremony sipped SoNu Water.
Jones Soda released their Easter gift pack, featuring Little Bunny Fufu, Chocolate Bunny, and Robin’s Egg sodas.
Reed’s, Inc. announced Northern Connecticut and Rhode Island Launch; Northeast Beverage Company will offer reed’s product Lines • Coca-Cola bought Cen-Tex Coca-Cola Bottling Co., a franchised Texas-based Coke bottler. Financial details were not disclosed. • Dry Soda Co. signed a distribution agreement with Glazer’s, Texas’ largest wine and spirit distributor. • Extenze male-enhancement drinks will debut in convenience stores nationwide. • Purple Beverage Company signed a distribution deal with Haralambos Beverage Company for LA, Orange County area. • Potencia signed a distribution deal with Koolbev for the Naples, Fla. Area.
Sports Pouch Beverage Company, Inc. announced the arrival of another pouching machine.