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The parent company of Celsius Inc., producer of the Celsius “calorie burning” soda, reached an agreement with CD Financial LLC for $750,000 in funding – a $500,000 increase in the funding the two companies agreed to in December.
Sweet Leaf Tea added Nantucket Nectars co-founder Tom First to its board of directors. •
The FRS Company, makers of FRS Healthy Energy drinks, appointed Richard Libonate as General Manger of Retail Sales. Libonate previously served as vice president of convenience sales for Cadbury Adams USA and vice president of retail sales and international sales for the Snapple Beverage Group. • Coke North America senior Vice President of Sales Bill Levisay is leaving the company after 17 years. • John Compton, head of the PepsiCo Americas food unit, joined the Pepsi Bottling Group board.
The Zipfizz Corporation announced that the Odom Corporation will begin distributing Zipfizz in Alaska, Washington and Oregon. • The Coca Cola Co. said that, as part of a “multi-year distribution agreement”, Odwalla juices, smoothies and juice drinks will be available at more than 400 Caribou Coffee stores nationwide.
LAW AND POLICY
A handful of restaurants in St. Louis have joined eateries in cities across the country by banning bottled water sales on their premises. • Former Blink-182 drummer Travis Barker tentatively settled a lawsuit against Rockstar over the use of his picture to promote the Energy Drink. Terms of the settlement were not disclosed.
Carbonfund.org and The Monarch Beverage Company released four new carbon neutral private label energy drinks. Acute Fruit(TM), CoMotion(TM), NTrinsic(TM) and NTrinsic(TM) Sugar-free will be available at Mapco, Fas Mart, and Flash Foods convenience stores.
Go Fast Energy Drink Company Founder and President Troy Widgery appeared on CNBC’s “The Big Idea” and gave a live demonstration of the Go Fast Jet Pack. • Power Trip Energy Drink introduced a newly enhanced Web site. Guests can listen to a selection of songs via an embedded “radio” control or watch video content, including the new Power Trip radio and television commercials. View the site online at http://www.powertripbev.com/. • Ardea Beverage Company, makers of Nutrisoda, sponsored a series of workshops helping disadvantaged women dress for success in Seattle, San Francisco and San Diego. • On Earth Day (April 22), HINT will come together with other brands at the 5W Public Relations 2008 Body Beautiful Media Symposium to showcase their new initiatives as part of an industry-wide movement to become more socially and environmentally conscious. • Guayaki, which makes a line of organic yerba mate drinks, opened its first yerba mate mar in Sebastopol, Cali.
Select Wal-Mart stores will display Coca-Cola “Drink 2 Wear” apparel made from recycled plastic bottles. The colorful t-shirts are made from a blend of recycled plastic bottles and cotton and feature playful, pithy slogans such as “Make your Plastic Fantastic” and “Rehash your Trash.” • Living Essentials, made a donation of 200,000 bottles of its popular 5-Hour Energy shot to be included in care packages sent to U.S. service members deployed around the world.