The Flow: In-flight Monster, Undercover Orange

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Arctic Glacier
Income Fund has announced that its operating subsidiary, Arctic Glacier, has acquired the assets and operations of Koldkist Beverage Ice, a supplier of packaged ice and bottled water. • The Pepsi Bottling Group, Inc. and PepsiCo Inc. through their PR Beverages Limited joint venture in Russia, completed their previously announced acquisition of Sobol-Aqua JSC. • Dr Pepper Snapple Group CEO Larry Young said Wednesday that the company may raise product prices to compensate for rising transportation and ingredient costs. “We’ll be looking at taking some pricing again this year,” Young told Bloomberg television. He added that the company is working on 23 cost-cutting projects. • Coca-Cola Co. President Muhtar Kent told reporters that the conditions that led to the recent spike
in commodity and food prices isn’t about to die away.
“We believe the conditions that created this perfect
storm are here to stay: high oil prices, poor weather, the growth of ethanol
production for non-food purposes, and rising demand in emerging markets,” he said.


Pepsi rolled out Sierra Mist Undercover Orange as a temporary, 12-week flavor tied in to the Get Smart movie starring Steve Carell. The clear beverage features an orange twist. • POM added 16 oz. plastic bottles of POM Tea to its lineup.


John Compton, CEO, PepsiCo Americas Foods, presented at the Goldman Sachs Products Symposium on Monday, May 12. • General Motors nominated Coke chairman and CEO Neville Isdell to its board of directors. • Time named Pepsi CEO Indra Nooyi as one of the magazine’s 100 most influential people. • PepsiCo named Randy Sloan as vice president and chief technology officer for PepsiCo International. He most recently served as CIO for PepsiCo Europe. • The American Beverage Association named five new board members: Rodger Collins, president of bottling group sales for the Dr Pepper Snapple Group, Hugh Johnston, president of Pepsi-Cola North America, Robert Levi, president of Kraft Foods’ beverage unit, Larry Lordi, president of Coke Northern New England and Claude Nielsen, CEO of Coke United.


Pepsi CEO Indra Nooyi faced activist shareholders at a meeting Wednesday, when socially-minded speakers asked that the company to pledge not to use genetically modified crops, set a goal for recovering recyclable plastic bottle and support efforts to supply clean public water supplies to impoverished areas. None of the measures garnered more than eight percent of the vote. Hear more about it here. • Seattle Mayor Greg launched a campaign to raise awareness about the environmental cost of plastic water bottles.


Southwest Airlines Co. said it has begun selling Monster energy drinks on its flights.
• DLR Associates Inc, Potencia USA LLC and its Potencia Energy Drink Brand finalized distribution agreements with Flint Beverage & Chick Gatewood Sales in the South Georgia beverage market. • Clearly Canadian Brands announced that Horizon Distributors will act as the company’s preferred natural channel distributor in Western Canada for Clearly Canadian beverage products. • Purple Beverage Company, Inc. announced that Atlas Distributing of Auburn, MA, has agreed to distribute Purple. • Havana Beverages partnered with to bring its distinctive sodas sweetened with pure cane sugar to Amazon shoppers. See their listing here.


Metromint water is giving its fans the chance to win one of 100 autographed soccer balls signed by U.S. Women’s Soccer Team forward, Lindsay Tarpley. The popular beverage signed on as official sponsor of the 2004 Olympic Gold medalist late last year. The online promotion launches May 12 and continues through June 6. • Liquid Lightning Energy Drink joined forces with the New Jersey Nets, and the non-profit organization DAD (Drums and Disabilities), on April 15th, to host “A Night for the Children,”   at the IZOD Arena.  As part of this special event, Liquid Lightning Energy Drink and the New Jersey Nets donated 200 tickets to a New Jersey Nets Game, for Autistic and special needs children enrolled in Bergen County’s South Bergen Jointure Commission DAD Program. • DeepRockDrive (, the world’s first interactive online concert venue launched a global free concert series in partnership with Pepsi. • Beverage Plus Inc. partnered with MacDonald Motorsports as the primary sponsor for the NASCAR Nationwide Series, Diamond Hill Plywood 200 on May 9th, 2008. • TURN ON Love Drink (apparently) appeared in the “Tunnel of Love” episode of CSI: Miami. See the clip here. Watch for the angry driver and his unusual front-seat cache of slim-cans. I, personally, can’t make out any kind of logo. • The Small Business Association of New England honored X Café LLC, a manufacturer of coffee extracts, with its 2008 Award for Innovation in Business.