The Flow: Market updates and hybrid trucks

Nestle plans to
invest $200 million in a plant opened in 2006.The Anderson, Ind. plant produces
Coffee Mate and ready-to-drink NesQuik, and also functions as a distribution
center. •
Coca-Cola’s Baton
Rouge bottling plant paid $603,960 for a 3.6-acre parking lot it had been
leasing for 10 years at its operations. For more, click here.


Deloitte released their Q2 2008 Food & Beverage Update, available here.
 San Diego
sports bar Moondoggies has been found in contempt of court for substituting
generic energy drinks for Red Bull
without informing customers who order the drink by its brand name. “This is the
second time that Red Bull has caught the bar passing off,” according to a
statement released by Red Bull North America, Inc. The drink manufacturer filed
a federal lawsuit against Moondoggies in 2003, and won a $50,000 settlement and
a permanent injunction preventing the bar from substituting drink for Red Bull.
• A Michigan lawmaker introduced a bill that would ban the sale of energy
drinks to customers under the age of 18. Click here
for more. .

Multi-Vitamin Enhanced Water is now
sold at more than 40 Compare Foods markets in the New York metropolitan area. •
Smith’s, a Las Vegas food store, will now sell Yakult probiotic dairy beverage in all
regional locations. • Coke Consolidated will roll out Slap energy drinks from Brain Twist in North Carolina in October.

Designer Whey announced that Lars
Nilsen joined their team as Senior Vice President of Sales. Nilsen previously
worked at Coca-Cola and Jones Soda, and nutritional juice company Nutri-Fruit. •
National Beverage Corp. has begun a search for an independent director to serve on
board of directors and audit
The loss of
director Lee King loss temporarily placed the company in non-compliance
relative to the requirement of a minimum of three independent directors on the
audit committee. Under the NASDAQ rules, the company has until January 22, 2009
to appoint an additional director. •
The Walt Disney Co. appointed
former Coca-Cola executive Andrew
Kam – who has 20 years of experience in China – as managing director of Hong
Kong Disneyland. • Cascadia Consulting
Bill Sipper has been unanimously elected to the National
Osteoporosis Foundation’s Board of Trustees for a three-year term. Mr. Sipper
has been working with the National Osteoporosis Foundation ( for the past two

The nonprofit American Botanical Council recently released a monograph on
the published scientific and clinical studies relating to POM Wonderful
Pomegranate Juice. POM Wonderful was
evaluated for its effects on cardiovascular disease, prostate cancer, and erectile
dysfunction. The authors of the monograph further provide information on the
active constituents and safety of pomegranate juice, as well as distinguishing
characteristics particular to POM Wonderful Pomegranate Juice. • The Houston Coca-Cola Bottling Co. unveiled new
hybrid delivery trucks that use 32 percent less fuel than standard trucks. For
more information, click here. • Navistar announced the delivery of Red Bull’s first fleet of diesel hybrid electric trucks that
achieve 30-40 percent better fuel efficiency and emit up to 33 percent less
hydrocarbon emissions and 35 percent less nitrogen oxide emissions versus
standard diesel trucks

Mountain Dew announced the national
launch of Green Label Art 2008 – Volume II, a limited edition series of
collectable aluminum bottles designed by contemporary artists. The collection
includes six unique designs that will be distributed in limited quantities to
convenience stores and select Target stores nationwide in early August through
October. • Ardea Beverage Company
announced it will continue its partnership with Macy’s on the retailers fashion
event, Glamorama, in Minneapolis and Chicago. All eight sparkling varieties of
Nutrisoda will appear at Macy’s Post Party. • Denver will host Red Bull Soapbox Race on October 25,
2008. • Allen Flavors launched the
latest edition of its website, showcasing their concept to market services,
flavor development, ingredient supply and their relationship with Nestle as
their American master distributor of coffee and tea. For more information,
visit • Evian announced it is now the official bottled
water of the Olympus US Open Series for the next five years. Evian will have a
premium presence at New Haven’s Pilot Pen Tennis held August 15-23. • Ethos Water introduced revamped
packaging. See it here. • PepsiCo is tying in to 7-Eleven and EA
Sports’ month-long, multifaceted promotion for the release of Madden NFL 2008.
Pepsi will launch its campaign of “Pepsi Lemon NFL Kickoff” colas and
offer a limited-edition Gatorade Slurpee flavor. • The Democratic National Convention
Committee picked Atlanta-based Coca-Cola’s
recycling unit as the official recycling provider for the 2008 Democratic
National Convention Aug. 25-28 in Denver. The Republican National Convention in
Minneapolis-St. Paul, Minn., also named Coca-Cola Recycling LLC one of two
official recycling providers. • Coca-Cola
is providing every 2008 Olympian and Paralympian in Beijing with an item from
its “sustainable fashion” line, Coca-Cola T-shirts or visors made from a blend
of cotton and recycled polyethylene terephthalate (PET).