Global Beverage Innovations announced today that it has retained the services of Veridian Group LLC of Minneapolis, Minnesota as a strategic marketing consultant to support the financial development and launch of Anti-Ageing Water • Nutraceutical Discoveries announced a partnership with Attitude Drinks to produce functional beverages.
Slate.com published an opinion piece comparing Barack Obama to Pepsi. Read more here. • Business Week ran an article about the efforts of Coke’s design chief over the last five years. Read it here.
Michigan-based NSF International has announced the appointment of Christopher Dunn, a 30-year veteran of the beverage industry, to General Manager of NSF’s Beverage Quality Program.
The Pepsi Bottling Group and Dr Pepper Snapple Group announced that the companies have signed an agreement to make the Crush beverage portfolio available in the majority of PBG’s territories throughout the United States. • Hall of Fame Beverages announced that the Company has signed a distribution agreement with Puerto Rico-based Destileria Serralles, Inc. • Innovative Beverage Group Holdings, Inc. announced that it signed on New York distributor, Good-O Beverage Co., an affiliate of the Honickman Group, to distribute drank in New York City. • Baywood International, Inc. and Layfield Energy, Inc. announced that the distribution of Mamajuana Extreme has been expanded into Innovative Beverage Group, Inc. for distribution throughout Houston, Dallas, Austin, San Antonio and Fort Worth. • Purple Beverage Company announced that Mesa Beverage Company agreed to distribute Purple to its Northern California retailers.
PROMOTIONS / APPEARANCES
Inc. magazine named Sweet Leaf Tea number 891 on the Inc. 5000 list, a list of America’s fastest growing private companies. • San Francisco will host a Red Bull Soapbox Race on October 18. • Dr Pepper has joined forces with Heisman trophy winner Doug Flutie to give students around the country a chance to compete for one of three $100,000 scholarships in the Dr Pepper Get More from Game Day promotion. • The new home of the New York Red Bulls has been renamed Red Bull Arena. The owners of the MSL team said Tuesday that that they changed the name of the soccer-specific facility from Red Bull Park to keep in line with other Red Bull properties worldwide. • The Pepsi Bottling Group, Inc. announced that the Company’s President and Chief Executive Officer Eric Foss will speak at the Lehman Brothers Back-to-School Conference in Boston on Thursday, September 4, 2008. • Dr. Siegal’s Direct Nutritionals announced that VITAZEST Water‘s Green Tea with honey and lemon beverages are compatible with Dr. Siegal’s COOKIE DIET products. Under the arrangement, Triple A Products has added a cookie diet logo to its VITAZEST label • Old Orchard Brands has moved part of the nutrition panel to the front of the package to help dieting consumers better track their sugar, carbohydrate and caloric intakes. Go to www.healthybalance.com for more information. • Who’s Your Daddy, announced it has finalized its new Sport Energy Shot formula and will begin its production for release in mid-September. • Bionic Products, Inc. announced that Bionic-Tonic all natural energy drinks should be available for distribution by mid-September.