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August 30, 2019
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In the Courtroom: 5-Hour Energy Aims to Protect Trademark in Series of Lawsuits

Brad Avery

In the Courtroom: 5-Hour Energy Aims to Protect Trademark in Series of Lawsuits

Innovation Ventures, LLC, the Michigan-based maker of 5-Hour Energy shots, is no stranger to flexing its legal arm in order to protect its brand name. Having engaged in several trademark infringement lawsuits over the past 10 years, the company is now targeting two more energy shot makers it claims are treading on its intellectual property.

Taste Radio Insider Ep. 49: There’s No ‘Simple’ Way To Do This, But Here’s One Strategy

Taste Radio Insider Ep. 49: There’s No ‘Simple’ Way To Do This, But Here’s One Strategy

In this episode, Kate Weiler and Jeff Rose, the co-founders of maple water pioneer Drink Simple, spoke about how they prepared for and successfully executed upon a major rebrand. As part of our conversation, they explained why they only conducted one focus group, the hidden costs of a brand revamp, and how investors were involved in the process.

View BevNET's 2019 Natural Guide

BevNET Staff

View BevNET's 2019 Natural Guide

BevNET’s annual Natural Beverage Guide is now available to view online. The guide features kombucha, bottled waters, powders and more. In addition, it offers a directory of companies that supply goods and services to natural beverage brands. View the 2019 guide now.


List in the 2019 New Beverage Guide; Early Bird Pricing is Available Through Sept. 28
BevNET’s New Beverage Guide is the most comprehensive collection of non-alcoholic beverages compiled annually that features not only new brands, but new flavors, packaging or label changes, product updates, and line extensions. It also includes companies that provide goods or services to those beverage manufacturers. The guide is published in the November/December issue of BevNET Magazine, in print and online.
List in the 2019 New Beverage Guide >>

Industry Newswire / Press Releases

Optimum Nutrition Essential AMIN.O. Energy Plus Electrolytes Enters CostCo

Eclipse CBD-Infused Sparkling Water Launches in Pacific Northwest

Nutrient Foods Announces Vitamin Coffee

H2 Beverages Launches Hydrogren-Infused CBD Drinks Line

Soylent Surpasses 2 Million Meals Donated to Help Combat Food Insecurity



Director of Corporate Communications and Investor Relations The Alkaline Water Company Inc
Scottsdale, AZ
Regional Sales Manager - Mid Atlantic Willie's Superbrew
Territory Manager Celsius
Five Burroughs , NY
Director of Sales, West The Bruery
Placentia, CA
Certified Food Safety Director/Manager Folium Biosciences LLC
Colorado Springs, CO
Controller Good Eggs
San Francisco, CA
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The Checkout: KFC’s Plant-based Chicken Sells Out, Friends of the Earth Fights Impossible Foods

Watch: Walmart Wants Shelves Stocked with Small Brands

Wells Fargo: C-Stores “Advantaged to Win” With CBD Products

Hershey’s Picks Up One Bar To Enhance Snack Portfolio

Chobani Appoints Peter McGuinness as President


Spirits News / Press Releases

Actor Miles Teller Joins The Long Drink as Co-Owner

Central Standard Craft Distillery Launches Hard2O Still Vodka Water

Jameson Releases Two Limited Edition Caskmates

Kentucky Owl Launches Rye Batch #3

Azulana Sparkling Tequila Beverage Announces Launch

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