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March 19, 2020
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COVID-19 Poses Marketing Challenges, Risks for Brands

Brad Avery and Beth Kaiserman

COVID-19 Poses Marketing Challenges, Risks for Brands

While the number of confirmed cases of COVID-19 continues to rise worldwide, the food and beverage industry has been forced to swiftly adjust to the crisis. Just as consumers have changed their shopping habits by racing to grocery stores to stock up before indefinite periods of self-quarantine, many brands and entrepreneurs have fast begun tailoring their messaging to comment on the virus.

Ugly Debuts Still, Unflavored Sparkling Water in Tallboys

Martín Caballero

Ugly Debuts Still, Unflavored Sparkling Water in Tallboys

Ugly Drinks is extending its product range with the addition of still and unflavored sparkling waters in 16 oz. tallboy cans, joining an expanding group of bottled water brands embracing non-PET packaging options.

Elevator Talk Livestream Round 3: LIFEAID, Remedy Organics, CLEAN Cause

Elevator Talk Livestream Round 3: LIFEAID, Remedy Organics, CLEAN Cause

We're back for another Elevator Talk Livestream today, March 19th. The third round of 30 food and beverage brands includes LIFEAID, Upton's Naturals, Better Booch, Teatulia, True Made Foods and Caveman Coffee. Watch their founders and CEOs jump into the livestream and provide a brief recap of recent Expo West news and updates.

Review: Spindrift Pineapple

Review: Spindrift Pineapple

Pineapple is the latest line extension for Spindrift, a line of sparkling water beverages that are flavored with real squeezed fruit. 


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Industry Newswire / Press Releases

KeHE Hiring Warehouse Positions Immediately

Boxed Water Announces Packaging is 92 Percent Plant-Based, Implements Plant-Based Cap

Natalie’s Juice Company Expands Whole Foods Distribution

Brooklyn Food and Beverage Partners with Cascadia Managing Brands

Go Big Introduces New All-Natural Energy Drink



Marketing Manager World Finer Foods
Bloomfield, NJ
Associate Brand Manager King Arthur Flour
White River Junction, VT
Regional Account Manager - Northwest CLEAN Cause
Multiple Locations
Sales Manager - Food Service The Republic of Tea
New York, NY
Head of Brewing & Quality Management Five Boroughs Brewing Co.
Brooklyn, NY
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San Diego, CA
San Diego, CA
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Chico , CA
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COVID-19 Poses Marketing Challenges, Risks for Brands

Elevator Talk Livestream Round 3: Rip Van Wafels, Upton’s Naturals, True Made Foods

Harmless Harvest Co-founders Launch Seafood Snack Brand Goodfish

Ample Hills Files for Bankruptcy, Cites Manufacturing Issues

Taste Radio: Inside Kimbal Musk’s Ambitious Mission of ‘Real Food For Everyone’


Spirits News / Press Releases

Holla Spirits Releases Statement on Operations During COVID-19 Pandemic

Baltimore Spirits Company Releases First Post Epoch Rye of 2020

Well Launches Sparkling Vodka Beverage

Austin 101 Light Whiskey Launches in Texas

Spirits Feature: Titans Expand Reach By Investing in Upstart Brands

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