La Colombe Launches New Advertising Campaign

La Colombe, a pioneer in cold brew and creator of the world’s first-ever textured cold latte, is launching a multi-market integrated advertising campaign designed to make your mouth water.

Perfect Hydration Partners with Arizona Head Football Coach Kliff Kingsbury

Kliff Kingsbury has a track record of innovation and success as the master mind of the Air Raid offense. As one of the youngest head football coaches in the league and in his first year as head coach for Arizona, he will now partner with Perfect Hydration Alkaline Water.

RESPAWN Mental Performance Drink Now Available Online

Available online, RESPAWN is an all-new mental performance drink mix designed for gamers, by gamers. RESPAWN sits at the center of the gaming ecosystem by helping to enhance the gamers themselves.

Calypso Launches Summer Seasonal Lemonade Flavors

As the summer heats up, Calypso is launching new summer-seasonal lemonade flavors to cool you down. Calypso, the originator of the flavored lemonade category, is launching Mango Carrot Lemonade and bringing back Island Wave Lemonade due to popular demand

Dirty Lemon Introduces +aloe

DIRTY LEMON captures the essence of summer in a bottle with its first limited-edition seasonal release, +aloe. The formula combines the benefits of aloe vera and coconut water to deliver a thirst-quenching daily beverage to hydrate, cool and soothe summer skin.

MTN DEW Introduces Sweet Lightning Exclusively at KFC

Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavors.

Tea of a Kind Expands Distribution with Raley’s

Vessl, Inc. announced that its innovative bottled tea beverage Tea of a Kind will be on the shelves at 112 Raley’s locations in Northern California and Reno, Nevada.

Elmhurst Expands Hemp Creamer Line with New Flavors

Elmhurst 1925, maker of simple, nutritious and incredibly delicious plant-based nut and grain milks, is excited to announce the expansion of its Hemp Creamer line with new crowd-pleasing flavors: French Vanilla, Hazelnut and Golden Milk.

Hella Cocktail Co. Launches Hella Bitters & Soda

New York City-based Hella Cocktail Co., a craft manufacturer of premium nonalcoholic mixers and bitters, presents their newest product to the SFA market and beyond: Hella Bitters & Soda.

Raw Generation Introduces Limited-Edition Summer Variety Pack Juices

Available for pre-order now, Raw Generation has introduced their new Summer Variety Pack consisting of three fresh summer flavors. Shipping on June 12, the trio of fresh and fruity summer flavors consists of Pineapple Pepper, Melon Mint and Spicy Lemonade.