Rooibee Red Tea Donates Over 5,000 Cases of Tea

The tea will be donated to several organizations, including over 3,200 cases going to Feeding America Kentucky’s Heartland and 2,000 cases to Feed Our Vets.

Boxed Water Hosts ReTree Event with the National Forest Foundation

Last week, Boxed Water in partnership with the National Forest Foundation (NFF) put on an event to give back to the planet. The focus of the event was Boxed Water’s #ReTree campaign, where the brand plants two trees for every social #ReTree post. To date, Boxed Water, with the help from fans, has planted 500,000 trees.

Cascadia Managing Brands and MetaBrand Form Strategic Alliance

The two companies have been working on each other’s projects and products for several years. Much of MetaBrand’s sales and sales execution work will be handled by Cascadia Managing Brand, while MetaBrand will handle much of Cascadia’s research and development and production management.

LifeFuels Raises $5 Million in Seed Round

Beverage technology company LifeFuels raised $5 Million in seed funding in a round led by healthcare entrepreneur and angel investor Trenor Williams. The funding round primarily consists of strategic angel investors with experience in consumer products, beverage, and healthcare.

Guru Chosen as Agency of Record for Clover Sonoma and Mamma Chia

San Francisco-based agency Guru, a purpose-driven creative agency, has been chosen as Agency of Record (AOR) for family-owned and operated dairy Clover Sonoma and organic beverage and family-owned and operated snack company Mamma Chia. Guru will serve as AOR for both companies, with responsibility for delivering creative work in the U.S., spanning brand activation, digital, broadcast and print.

ITO EN’s Rona Tison to Receive ‘John Harney Lifetime Achievement Award’

As the 2017 John Harney Lifetime Achievement Award recipient, Tison will be recognized for her significant support of the tea industry's growth, innovation and education. She will receive the honor during the World Tea Awards (#TeaAwards) program at World Tea Expo from 6 to 8:30 p.m. on June 14.

True Drinks Reports Continued Strong Growth for AquaBall

True Drinks Holdings, Inc., makers of AquaBall Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today reported strong sales growth for AquaBall for the 4-week period ending May 20, 2017.

Restoration and Lifestyle Beverage REZ Launches into Stores

Recently launched Restoration Beverage, REZ is breaking into the local markets at a fast pace. The 10 calorie, 1 carb, naturally sweetened restoration beverage is now available in several delis and 7 -11 stores across N.J. and continues to expand at a rapid rate of ten new locations a week.

JÙS by Julie Launches Flavorless Probiotic + Prebiotics Mix

JÙS by Julie’s Probiotic + Prebiotics Single Serving Food and Drink Mix, infused with 2 billion CFU’s of GanedenBC30 vegan probiotics as well as raw prebiotics, is the new way for consumers to get a daily dose of probiotics and prebiotics in their favorite foods and beverages.