Coveteur and Juice Served Here Launch Line of Healthy Juices

Coveteur, the leading destination for directional luxury content taps into the wellness vertical and announces its exclusive partnership with Juice Served Here, the innovative Los Angeles-based juicery that is “Never Conventional.”

Celsius to Debut “Celsius Heat” at NACS

Celsius Holdings, Inc., maker of the leading global fitness drink, Celsius®, today announced that it will debut its new trainer-grade line, Celsius Heat™, to the convenience store channel at the National Association of Convenience Stores (NACS) Show.

Farmer Brothers Introduces Premium Hot Tea Line

Farmer Bros. Co., a national coffee roaster, wholesaler and distributor of coffee, tea and culinary products, announced the release of its new Artisan Collection Specialty Hot Teas.

Rooibee Red Tea Expands Distribution Across Tennessee

Rooibee Red Tea Company, a USDA Certified Organicrooibos tea beverage company, announced today that it is partnering with Lipman Brothers Distribution in Nashville, Tennessee to bring their wellness-in-a-bottle beverages to 74 counties across the state.

Argo Tea Launches First-to-Market Line of Cold Brew Single Estate Bottled Teas

Argo Tea, the Chicago-based premium tea brand known for its all-natural tea-based signature drinks and loose-leaf teas, is partnering with Whole Foods Market to launch the world’s first line of ready-to-drink (RTD) cold brew single estate bottled teas in to the retailer’s stores nationally.

Watt-Ahh’s New Diamond Energy Labels

SARASOTA, FL (October 5, 2017) — AquaNew, manufacturer of the Polarized Water, Watt-Ahh®, recently unveiled the new “Diamond Energy” label for its one-liter size bottle. “The label design comes from…

UFC Announces BodyArmor as its ‘Official Sports Drink’

UFC, the world’s premier mixed martial arts organization, today announced a multi-year partnership with BODYARMOR Sports Drink, establishing the isotonic brand as the first-ever “Official Sports Drink” of UFC.

Royal Ridge Fruits Introduces New Tart Cherry Juice

SEATTLE, WA (October 3, 2017) (PRNewswire) — Royal Ridge Fruits announces, via its Stoneridge Orchards brand, the introduction of its Tart Cherry Juice Concentrate, a new liquid twist on their…