Long Island Ice Tea Announces Food Lion Partnership

Food Lion, based in Salisbury, N.C., is one of the largest supermarket chains in the Southeast United States with over 1,000 locations in 10 Southeastern and Mid-Atlantic states employing more than 65,000 associates.

Pickle Juice Company Announces International Expansion

As a result of several international partnerships, the 100% Natural Pickle Juice Sport and 100% Natural Extra Strength Pickle Juice Shot, which are free of protein allergens, gluten and sugar, are now available to consumers worldwide.

Sipp Sparkling Organics To Make NACS Debut

PHILADELPHIA, Pennsylvania (Oct 11, 2016) – Sipp Eco Beverage Co., creators of Sipp Sparkling Organics, announced today that they will be exhibiting for the first time at the NACS Show…

Celsius Launches Partnership With U.S. Military Exchange Services

The partnership makes Celsius available on U.S. Army, Air Force, Navy and Marine Corps bases globally, where Celsius will be available to troops in both the Main Exchange and non-Main stores globally. Initial shipments are to Army and Air Force base stores worldwide.

Life Support Development Introduces Red Label Recovery Shot

The Red Label brand features zero grams of sugar, a new berry flavor, and the same ingredients found in their award-winning classic formula, including their flagship ingredient Hovenia Dulcis or Japanese Raisin Tree Fruit Extract, which is clinically proven to stop hangovers, increase energy and improve overall well-being.

WANU Taps Craig Olkiewicz As Senior Vice President

Prior to joining WANU, Mr. Olkiewicz was Vice President of National Accounts with Red Bull North America, where he spent more than six years successfully managing customer teams responsible for some of the company’s most strategic accounts across the US and Canada.

Trimino Protein Water Shares Business Outlook Update

Peter Dacey, co-founder and CEO of Miami Bay Beverage (MBB), maker of trimino, cites an aggressive business strategy, early retailer acceptance and a well-positioned product as reasons for the brand’s 400+% growth, year over year, with expectations for a strong finish in 2016.

ZÜPA NOMA Hires Jennifer Berliner as Director of Marketing

Berliner joins ZÜPA NOMA with vast experience in brand strategy and execution of channel and customer specific marketing programs. Most recently, she led Shopper Marketing at top national retailers for three of PepsiCo’s $1.5B+ food & beverage brand portfolios: LiptonTea, Hydration, and Frito-Lay multipack snacks.