The evolution of the sports nutrition category has been riddled with a range of so-called groundbreaking formulations and chemically manufactured ingredients that are often advertised as “developed for the highest athletic performance.” Yet with the recent exception of coconut water, the infusion of protein into sports drinks represents an added ingredient with the most definable appeal to consumers, and in particular, serious athletes.
With distribution in over 100,000 accounts across the U.S., Honest Tea has now set its sights on increasing brand awareness and, today, launched its first integrated marketing campaign. Dubbed "Refreshingly Honest," the campaign will emphasize Honest Tea's use of healthy and organic ingredients and incorporates a variety of ad mediums including television, social media, and outdoor signage.
Calling Under Armor’s lawsuit against the company “a prime example of trademark bullying by a corporate giant,” Body Armor says it’s ready to do battle with the sports apparel company. In its first response to the trademark infringement lawsuit filed by Under Armour in April, Body Armor, a multifunction beverage, stated that “it is nearly impossible that consumers or retailers of either brand would confuse the two” and vowed to fight what chairman Mike Repole called a “ridiculous” claim.
Genesis Organic Juices, which can be found in Whole Foods locations on the West Coast, are a high pressure processed (a la Evolution Fresh and Harmless Harvest) juices and juice…
As a growing number of angel investors in early stage beverage companies comes from within the industry itself, the insight of successful beverage company founders and executives who have gone on to become successful investors became an informative panel discussion at BevNET Live Summer 2012.
Loaded Energy Drink is a Veteran & Native American owned energy drink brand that comes in the standard “original” and sugar free formats. While the brand is cleanly designed and…
Say hello to the hottest new sub-sector of the sparkling category, “ICE”. Why ICE? What does it mean? We don’t know, maybe it’s a regional thing. Actually, it’s a regional…
A look at how the energy drink category continues to grow by expanding its footprint horizontally into other categories, including coffee and sports. The cause of this varietal explosion? Competition,…
G-Shot is a an energy shot whose main points of differentiation are its antioxidant content, goji berries, lack of preservatives, and glass packaging. They’ve definitely succeeded in creating something that…
At BevNET Live Summer 2012, Tom Larsen, a longtime executive at Coca-Cola, and the current VEB brand manager for Illy Issimo, discussed the unit's approach to incubating the iced coffee brand in its attempts to find and develop the next billion-dollar brands for the cola giant.
While there are lots of brands out there promising to donate a portion of profits or sales to charity, People Water is taking a slightly different approach. For each bottle…
The past 30 years have brought untold changes to retail at all levels. At every point in the process, from ordering to logistics to checkout, the incorporation of technology has…
Revive Kombucha is a hand brewed kombucha that is made in Sonoma County, CA and is distributed by Green Shoots. While the kombucha inside is quite enjoyable, it’s bottle, which…
Sweetpress Organic Juices are a product of Sweetgreen, a chain of fast-casual dining restaurants that emphasizes fresh and local ingredients. Their approach to juice is to take raw organic fruit…
