Review: POWERCOCO…Revisited

Our first review of POWERCOCO, which is a coconut water based sports drink, was based on samples from their first production run.  Since then, the product has taken on a…

Announcing the 2012 Bottled Water Guide: List Your Brand/Company

BevNET is now accepting listings for the 2012 Water Guide. BevNET's Water Guide is the beverage industry's largest guide to bottled waters and powders. The guide is a key resource to beverage retailers and distributors. The guide is sent to 19,000+ subscribers in BevNET Magazine's July/August issue and made available to over 100,000 unique monthly BevNET.com readers as a downloadable PDF. The guide also contains a section for Supplier/Service companies.

BevNET TV: A Visit with Simpli

In this video, BevNET Editor-in-Chief Jeff Klineman speaks with Simpli founders Mika Manninen and Helena Lumme about their brand, and how oat-based drinks have become a legitimate category for companies to invest in. Lumme also discusses how Simpli plans to increase education about the benefits of oat drinks as a way to develop a more consistent consumer of its products.

Coke CEO Kent says “Minimal M&A” To Come

Coca-Cola CEO Mukhtar Kent told Wells Fargo Bank's senior beverage analyst Bonnie Herzog that the company is not in the market for major purchases, but he did leave the door open to what he called "bolt-on" acquisitions.

Federal Judge: POM Utilized Deceptive Advertising

In a decision that may have far reaching implications for how beverage companies advertise and market their products, a federal judge has ordered the makers of POM Wonderful to cease making all claims about the health benefits and performance of its pomegranate drinks and products. The ruling will likely resolve a 2010 complaint filed by the Federal Trade Commission (FTC) that accused POM and its parent company Roll International Corp of deceptive advertising.

Review: BLU Energy Drink

BLU Energy Drink is a line of energy drinks that comes in several flavors. Designed with the objective of being “the best product, with the best taste at the best…

Review: Blink Energy Water

Blink Energy Water is a sugar free non-carbonated beverage that was designed to have the benefits of an energy drink (including 150mg of caffeine), but without the color, bubbles, and…

American Beverage Association Hires Firm to Lobby Against Food Stamp Limits

Concerned about potential legislative proposals that limit what kinds of foods and beverages consumers can purchase with food stamps, the American Beverage Association (ABA) has hired a lobbying firm to advise Congress on “matters affecting the preservation of choice in the Supplemental Nutrition Assistance Program [SNAP],” according to a recent article on TheHill.com.

Off the Street: 50 Cent’s Energy Shot Rebranded as SK Energy

Only eight months after launching the product, Pure Growth Partners has quietly rebranded its Street King energy shot as SK Energy. While the brand’s website has yet to reflect the name change, the product has been advertised as SK Energy on its social media pages since the beginning of the month.

Review: Kill Cliff

Kill Cliff is a sports recovery drink that was created by a former US Navy Seal and features a patent pending formula. Their goal was to create a low calorie…