Pepsi's half-billion advertising push should take about two years to work, according to an article in the Financial Times. If it does, according to CEO Indra Nooyi, the company will be as well known for the "total liquid refreshment market" instead of the CSD competition known known colloquially as the "cola wars."
Cott shares beat both Wall Street's and investment bank Morgan Stanley's quarterly earnings forecast yesterday by a wide margin on better than expected gross margins. The private-label soft drink maker also announced a $35 million share repurchase program over the next year.
As soccer has edged closer to the kind of mainstream acceptance that – in the U.S. - has been elusive for so many decades, Golazo, a line of all-natural energy and sports drinks targeted to the soccer community, is hoping to tap into growing interest and enthusiasm for the sport.
Purity Organic, which is now making a push into NYC through Big Geyser, has recently refined their product lineup and packaging. As you’ll see in the reviews, these great products…
With a little more than a month to go before the big event, the stage has been set for half of the companies to compete in the "Wild Card Round" of the New Beverage Showdown at BevNET Live. So far, six of the twelve companies have been selected (and will be contacted today); six more are up for grabs. Interested? Read more and apply now.
This morning, The Wall Street Journal said that The Coca-Cola Company was in talks to acquire the Monster Beverage Company in what would be the company’s largest acquisition to date…
Breaking news as the Wall Street Journal has reported that Coca-Cola is in talks to buy Monster Beverage. The energy drink giant has a market capitalization of more than $11 billion and would be the largest brand acquisition for Coke. Shares of Monster Beverage have skyrocketed on the news, fluctuating between $75 and $79 per share.
More news from the front lines of Cola Wars 2012 as PepsiCo announced that it has signed a 10-year deal with DineEquity to be the exclusive provider of most soft drinks for its Applebee's and IHOP restaurants. DineEquity, which had been serving both PepsiCo and Coca-Cola products, ended a decades-long agreement with Coke and stated that the company reached more advantageous terms for its franchisees by consolidating its business with PepsiCo.
Sign up for the Sampling Bar at BevNET Live Summer 12 is now open. What is the Sampling Bar? It’s a free opportunity for attendees of BevNET Live to have…
Amara Recovery is a recovery and energy drink that is packaged in a 16 ounce can. Inside the can, you’ll find an enjoyable formulation that is sweetened with stevia and…
Buoyed by volume growth and new promotional pricing, sales of carbonated soft drinks are up 2.4 percent in a year-over-year comparison for the four weeks ending on April 14, according to Nielsen scanner data released in a new report from Morgan Stanley. Despite the positive news for CSDs, the report notes that the category benefited from a relatively easy comparison to the same period a year ago in which sales of CSDs were down by 8.6 percent.
BevNET Live attendees will have an opportunity to stretch their legs during the afternoon of Monday, June 4, and they’ll also have a chance to stretch their idea of what a beverage conference can be through their experience with the BevNET Live Expo Stage. Designed to offer information and entertainment in a concise format, the Expo Stage offers a series of engaging discussions, presentations, and a series of “elevator pitches” that will offer a chance for the audience to choose two brands that will take part in the New Beverage Showdown the following day.
Odwalla, which is a brand from The Coca-Cola Company, is looking to make a move into the juice box space with this entry, Odwalla Smoothies for Kids. Each refrigerated container…
They managed to hold it off last year -- partially due to an impassioned plea from resident and longtime beverage entrepreneur Tom First -- but that quirky town of Concord, Mass., finally passed a ban on the sale of single-serving plastic water bottles at its Town Meeting last night.
