Sometimes the opportunity to write about this business is pure joy. This is one of those times.Once struggling to meet its financial obligations, early energy drink company Bawls Guarana announced today that it had acquired a pair of energy brands, CRUNK!!! and an outsdoorsman-focused energy shot called "Strut & Rut."

Coca-Cola and PepsiCo have dropped their memberships in the American Legislative Exchange Council (ALEC), a conservative business organization that is behind the movement for national “Stand Your Ground” gun laws and other controversial measures, according to NPR. The two soda giants cut ties with ALEC after civil rights group ColorOfChange.org launched an online drive that called on Coca-Cola to cease funding ALEC and its support of “discriminatory” voter identification laws.

BevNET has confirmed sightings of Jarritos moving through the DPSG system in Southern California, part of a strategy that the company will make public in the near future. The brightly-hued, sugar-sweetened 11-flavor Mexican CSD line has suffered from wide-ranging but fractured distribution via a DSD and broker network that includes licensing partner Novamex.

Though one has to wonder how many of today’s youth think that legendary golfer Arnold Palmer was named after the lemonade/tea combo that he himself made famous, it certainly won’t be an issue for his former rival and protégé, Jack Nicklaus, who, like Palmer, has partnered with AriZona to launch a new beverage line. Last week, AriZona introduced Jack Nicklaus Golden Bear Lemonade, and it appears that the company may be prepping for a much larger launch later this month.

Russell Pike started the brand, but if he drinks a Xyience Xenergy now it’ll probably have come from his canteen account after he was convicted on federal tax evasion charges…

Cherries have always had a strong association with Valentine’s Day, but last Feb. 14 was especially sweet for the team at CherryPharm, the company behind the line of tart cherry juices that are now known as Cheribundi. That’s because the company consummated a deal of a different kind on the holiday, closing a $4.5 million equity round led by Greenwich-based Emil Capital Partners, along with its previous lead investor, Cayuga Venture Fund, and other shareholders.

It turns out that even beverage giants aren’t immune from the recent outbreak of lawsuits infecting the industry. Earlier this week, the JD Journal reported that Coca-Cola was hit with a lawsuit claiming that the name and marketing of the company’s Simply Orange brand are misleading. The suit contends that the beverage is not simple orange juice; rather, it is juice that is heavily processed and contains added flavorings and constituents to change its color, consistency, taste, and aroma.

Looking to strengthen its position as a natural alternative to traditional sports drinks, ZICO has unveiled a new team of athlete endorsers. And while Team ZICO appears to be the big-name part of the company's marketing initiatives for 2012, the company says it ZICO has more in store. Marketing VP Bill Lange told BevNET that the company will pump up its marketing spend by 75 percent over 2011 and is close to signing a "major celebrity" as an endorser.

Hoping to take advantage of the vast access to fresh fruit in the state for use in its premium, locally-sourced drinks, Spindrift Soda is opening a West Coast facility in California wine country. The company, which produces a line of all-natural, fruit juice-infused sodas, has opened a new production facility in Healdsburg, California, and will begin distributing in the state later this week.