Following its recent study that found potentially dangerous levels of arsenic and lead in samples of apple and grape juice, Consumers Union, a consumer advocacy group, recommended that the Food and Drug Administration (FDA) establish new thresholds for toxin levels in juice products. The results of the report come two months after Dr. Mehmet Oz issued a contentious warning that some brands of apple juice contained higher than normal levels of arsenic.

When Shadow Beverages acquired the Whey UP brand in June, the goal was simple – transform a niche market protein-based energy drink into an everyday beverage with a widespread consumer base. Now armed with sleek new package and improved taste profile, WheyUP will attempt to make the leap to mainstream with crossover appeal in both the sports and functional beverage categories.

As millennials are fast becoming the most influential demographic in the United States, the highly populated and digitally savvy group of 18-30 year-olds has dramatically changed that way that businesses spend marketing dollars and communicate with consumers. However, the growth of non-traditional and social marketing has not been without quite a few stumbles, pitfalls, and outright disasters. In the wake of these public relations nightmares, a number of new marketing companies have popped into the corporate mainstream promising to ease the burden – and potential problems - associated with new media and marketing to millennials. Brand Adoption is one of these new companies.

As mainstream consumption of energy drinks continues to soar, emergency room visits related to energy drink intake are becoming increasingly common, according to a new report released by the Substance…

BevNET Live Winter 11 is just about sold out — only a handful of seats remain and we expect the event to be sold out by Monday.  If you are…