As part of a wide-ranging interview recorded for this edition of the BevNET Podcast, Talking Rain president and CEO Kevin Klock discussed why the company is now looking at opportunities to acquire brands and how it’s evaluating potential deals in the U.S. and abroad.
The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”
In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.
Amid surging demand for unsweetened sparkling water, Sparkling Ice marketer Talking Rain is planning a major distribution push for its “essence of sparkling water” line. Launched in April, the new beverages are lightly flavored and, unlike other Sparkling Ice products, contain no sweeteners, artificial colors or preservatives.
Sparkling Ice maker Talking Rain has announced the hire of Brian Kuz as its new CMO. Kuz’s career spans over 30 years with CPG companies. Kuz was most recently the Global Head of Trade Marketing and Insights at Red Bull GmbH in Austria.
Leading up to the film’s November 4th premier, Sparkling Ice will kick off its “UnconTROLLable Flavor” campaign, which will feature a variety of elements including a major sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program that will offer over 3,000 prizes throughout the 3-month program.
Advantage Waypoint will play a key role in the coast to coast representation of Sparkling Ice, covering all channels in the foodservice category including schools, healthcare, restaurants, corporate campuses, and more.
As the company looks to enhance their marketing efforts both strategically and creatively, Wexley will highlight the Sparkling Ice brand including their base brand of 12 bold fruit flavors, and line expansions including Sparkling Ice Lemonades, Teas, and Essence of sparkling water, in addition to future brand introductions.
On Monday the fast-growing flavored sparkling water brand announced new distribution to the United Kingdom and Ireland, where it’s launched its three top-selling SKUs - Black Raspberry, Orange Mango and Peach Nectarine - at more than 8,000 stores, with a targeted presence in London, Dublin and Belfast.