Going, Going, Gone – Financial Updates on New Leaf, Adina, RelaxZen

There’s breaking news today concerning the fates of three beverage companies whose financial travails have been touched on frequently on BevNET and in the media at large. RelaxZen, Adina, and New Leaf are all fairly new, entrepreneurial beverage companies run by executives of varying degrees of industry experience.

Adina Adds New Blood Orange with Mangosteen Flavor to Zero Cal Line

All natural zero calories, naturally sweetened with proprietary Stevia blend add up to great-tasting refreshment

(Norwalk, CT) Nov 7, 2011 –Norwalk CT based Adina For Life, Inc., creators of Adina beverages, today announced they will add one new flavor to their current Adina all natural zero calorie line up, which launched April 2011 to rave reviews as one of the best-tasting zero calorie beverages on …

Adina Expands with DPSG’s Southwest Business Unit

Texas, Oklahoma, New Mexico and Colorado to add Adina’s line of all natural beverages to its portfolio

(Norwalk, CT)  Nov 7, 2011 –Norwalk CT based Adina For Life, Inc., creators of Adina all natural beverages, today announced they will partner with DPSG’s southwest business unit to distribute Adina’s line of all natural vitamin enriched fruit flavored beverages. The kick off will start as early as …

Adina For Life To Unveil New Zero-Cal Adina Holistics at 2010 NACS Show

Two New Varieties Will Play Major Role in Supporting Latest Distribution Victories
 
San Francisco, CA (October 6, 2010) – San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced they will exhibit at the 2010 NACS Show in Atlanta, GA on October 5-8, where they will unveil a new line of zero calorie Adina HolisticsT.  Adina Holistics, which is inspired by a vision …

The Flow: NACS Guide; Whoop Ass Reviewed; POM/FTC Debate

ON TOP

  • Jones’ Whoop Ass Energy Drink has been relaunched and was recently reviewed by BevNET. Link
  • Download BevNET’s NACS show planner and check out the list of beverage companies that will be exhibiting at the event. Link
  • Functional beverage companies weigh in on the FTC/POM dispute. Link

SHOW REPORTS

  • According to research presented at InterBev 2010, bottled water is set to bounce back this

Adina for Life has Won the Glass Packaging Institute’s 2010 Clear Choice Award

(San Francisco, CA) September 16, 2010 – San Francisco-based Adina for Life, Inc., creators of Adina 100% USDA Organic, Fair-Trade Certified and gluten-free beverages, has been awarded The Glass Packaging Institute’s 2010 Clear Choice Award in the organic food or beverage category for the bottle design of its flagship line of herbal elixirs, Adina Holistics™. Since 1989, the Clear Choice Awards has honored consumer product …

The Flow: Coca-Cola Names Leaders; BAWLS is Back

ON TOP

  • In anticipation closing of its purchase of Coca-Cola Refreshments and Coca-Cola North America, the Coca-Cola Company has appointed 28 executives to lead its bottling and marketing operations, according to the Atlanta Journal-Constitution. Link
  • BAWLS Acquisition has reintroduced 43 percent of its total distribution base from 2009, according to a recent release. The company has also added Ogden, Utah-based Miller/Coors distributor Golden Beverage. Link

The Flow: New Leaf cuts staff; Hansen’s Big Quarter

ON TOP

  • Despite New Leaf Brands' growth, the company still had to cut back on staff. Link
  • Hansen Natural reported increased sales in the second quarter of 2010. Its Monster energy drink sales helped boost revenue, resulting in market share gains and earnings per share of $0.69 on $365.7 million in revenue. Link

ON THE SHELVES

  • Emma's Deity launched three teas in Ginger Lemon, Hibiscus

Adina Holistics Becomes the Official Beverage of Swim Across America

San Francisco, CA (Vocus/PRWEB ) August 2, 2010 — San Francisco-based Adina for Life, Inc., creators of Adina 100% USDA Organic, Fair-Trade Certified and Gluten-free beverages, today announced their sponsorship with Swim Across America (SAA), an organization dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related events. Adina Holistics™ will be the official beverage of SAA, …

Singer Lisa Bouchelle Named as Adina For Life’s New Brand Ambassador

San Francisco, CA (July 28, 2010) – San Francisco-based Adina for Life, Inc., creators of Adina 100% USDA-organic, Fair-Trade Certified and Gluten-free beverages, today announced they have appointed Varese Sarabande/Universal recording artist, Lisa Bouchelle as its newest brand ambassador. Bouchelle, currently on a national tour opening for Meatloaf, recently released her second full-length album, “Bleu Room with a Red Vase”. 

“Lisa Bouchelle really embodies …

Adina for Life, Inc. Announces $14 Million Investment; Dallas-Based CIC Partners Leads

SAN FRANCISCO, April 6 /PRNewswire/ — San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced the completion of a $14 million round of equity financing. Leading this newest round is Dallas, TX-based CIC Partners, which includes former PepsiCo Chairman and CEO Roger Enrico, and Michael Rawlings, former President at Pizza Hut, Inc. Other investor partners include Sherbrooke Capital, Pacific Community Ventures, Good …

Adina For Life Unveils Two New Varieties of Holistics At 2010 Natural Products EXPO West

San Francisco, CA (March 12, 2010) – San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced it will exhibit at the 2010 Natural Products EXPO West, at the Anaheim Convention Center, in Anaheim, CA. At EXPO West, Adina will unveil two new flavors in its line of 100% USDA Organic, Fair Trade, fruit-infused herbal beverages, “Adina Holistics™”-Jade Green Tea with Tulsi, and …

Adina to launch “Natural Highs” coffee energy drink

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SAN FRANCISCO, Oct. 06, 2008 – Adina for Life, Inc., www.AdinaWorld.com, announces a national launch of its new certified Fair Trade, all natural coffee energy drinks at Whole Foods Market stores in October followed by major Southern California distributor Haralambos and other DSD outlets. Launched by an international team of entrepreneurs from Odwalla®, SoBe® and Peet’s Coffee, and inspired by a vision of a …

Adina for Life, Inc., announces $6.6 million in financing led by Sherbrooke Capital

SAN FRANCISCO, Calif., April 29 — Adina for Life, Inc., a lifestyle brand focused on organic, fair trade coffee drinks and other healthful beverages, announced today that it received more than $6.6 million in financing from a private equity transaction.

The Series C Preferred round was led by Sherbrooke Capital, a Boston-based venture capital firm that provides growth capital to companies in the Health and …