Posted: Oct 10, 2012 at 3:31 PM
(Last Updated: Oct 22, 2012 at 11:29 AM)
Being completely honest, the thought of translating a flavor that’s typically dairy based into a flavored water seemed like a bit of a stretch (especially since they tease your senses with the image of an aguas frescas jar filled with some nice looking horchata). In any event, their interpretation of classic horchata has resulted in a flavored water that has cinnamon, nutmeg, and rice flavor. Plus, this is really the only flavor of Agua Con where the sweetness is detectable at all. That’s a good thing, because without sweetness, we don’t think this product would work at all. Still, Horchata seems like a pretty niche flavor for a brand of this type, so we’re not overly confident that this can be a very successful flavor for the brand. Visually, we have the same feeling about this flavor as the others: it needs work. The bottle and label have a very simple and amateurish look, with a basic typeface on a label that’s mostly white. Even the treatment of the logo, which is, again, just a basic typeface with standard spacing, feels like something that was thrown together quickly. Overall, we think that they really need to punch of the branding, but the flavor itself is somewhat enjoyable despite being pretty niche focused.