Posted: Nov 11, 2008 at 12:00 AM
(Last Updated: Nov 21, 2008 at 12:12 PM)
The "Elated" variety of ALO is a mixture of their base aloe vera juice and brewed olive leaf tea. While mainstream consumers are likely not familiar with olive leaf tea and its benefits, it does have some level of awareness in the health and natural channels. From a flavor point of view, Elated is exactly what we expected from reading the ingredient list: mildly sweet with aloe and olive leaf flavors. The olive leaf flavor is similar in nature to an oolong tea, complete with a subtle nutty flavor. All in all, Elated is a pleasant tasting drink. Branding and packaging are good as far as eye appeal are concerned, but they need to do more to make the product's flavor and purpose obvious. If nothing else, the connection between "Elated" and what's in the drink should be considered -- we don't think it's a name that will help sell this product. Overall, a good tasting entry, but it needs more to sell the product.