Posted: Oct 02, 2012 at 12:00 AM
(Last Updated: Oct 08, 2012 at 9:26 AM)
Bai’s Limu Lemonade is the most recent addition to their line of 5 calorie per serving beverages. Like the rest of the Bai5 line, it’s sweetened with erythritol and stevia. The flavor of this drink is truly impressive, with a full strength lemonade flavor and almost zero sweetener making its way to your palate. That said, flavor alone is a compelling enough reason to purchase this product. But, of course, the drink is also fortified with organic coffeefruit extract, which adds antioxidants. Plus, it has white tea extract, which adds 35mg of caffeine per serving (or 70mg per bottle). In terms of design and positioning, we feel as though this is, much like the flavor inside the bottle, their best effort to date. For starters, the yellow liquid and large lemon image make for something that instantly whets the palate and is going to be identifiable and understandable to pretty much anyone (unless they’ve never had lemonade, perhaps). Otherwise, they’ve kept the front panel clean and their current messaging (which includes a straightforward explanation of coffee fruit on the side panel) is a big upgrade from where the brand started. Overall, this is an impressively formulated 5 calorie per serving product that should have broad appeal.