Four Waters. Four Functions.

As various kinds of water innovation continue to surface in the beverage marketplace, broad modifiers are becoming harder to use. “Functional” or “Enhanced” water means a lot of things these days.

Balance Cleanse Soon Available in Kroger Stores

Balance announced this week that starting in October, Balance Cleanse will be available in the natural section of over 1,500 Kroger stores including Ralphs, Fred Meyer, Dillons, King Soopers and Fry's.

Balance Launches a New Non-Flavored Cleanse Beverage

Balance releases Balance Cleanse, an exciting new addition to their functional beverage range. Balance Cleanse is a premium, non-flavored, American spring water infused with Australian botanicals that impart a gentle diuretic benefit. Balance Cleanse helps purify your body daily by gently flushing out all the things your body doesn't want.

NACS: Natural Brands Aim for Growth in C-Stores

ITO EN, VOSS, Balance Water and Ayala's Herbal Water, to name a few, hope to spearhead what they believe is the gradually changing inventory of C-stores, and they did so in the halls of the Georgia International Convention Center, tucked between rows of companies peddling e-cigarettes and microwaveable fried chicken.

Balance Travel Beverage Gains New Distribution in Wyndham Hotel Group

Bottles contain US alpine spring water and Australian flower essences whose acclaim aids with the physical and emotional fatigue issues of traveling such as jet lag, dehydration and poor rest.

NEW YORK, April 16, 2013 /PRNewswire/ — <via GourmetWire.com> Previously you had to fly 24hrs in business or first class to Australia on Qantas to drink Balance Travel. Upon arrival in Australia you might …

Revival By Rebranding

They might have been doing well, but some of the best-performing young beverage brands on the market have recently enacted significant changes. From packaging formats to brand identity, these companies altered their approaches and cite the risks they took as key catalysts to growth.

Balance Water Makes Splash at the Grammys

LOS ANGELES — An emerging healthy beverage brand, Balance Water, was requested by many of the performing artists at the Grammys and not just by the Aussie contingent which was headed by Keith Urban and Record of the Year winner, Gotye. Over 2,000 bottles were eventually consumed by performers, presenters and staff.

Balance Water uses all organic flowers that grow wild in remote parts of …

Calif. Attorney General Sues BevCos, Bottlemaker Over Biodegradable Claims

In what is being described as the first “greenwashing” lawsuit in the state’s history, California Attorney General Kamala Harris filed a complaint last week against Balance Water, AquaMantra, and ENSO Plastics for deceptively marketing and labeling their packaging as biodegradable and recyclable. The lawsuit could have far-reaching implications for how beverage companies choose bottle manufacturers and label their products.

Balance Water Sponsors Lucy Summer Solstice New York

New York, NY (June 17, 2011)–Following on from the recent sponsorship of the Dalai Lama’s Peace Summit in Newark, Balance, an enhanced water, is the official beverage sponsor of the LUCY SUMMER SOLSTICE IN TIMES SQUARE.  A celebration of the longest day of the year where the busiest intersection in the world, Times Square, is turned into a sea of tranquility amongst the horns, …

Balance is the Exclusive Beverage Sponsor of the Newark Peace Education Summit

New York, NY (May 3, 2011) —  Balance, an enhanced water,  is proud to be the exclusive beverage sponsor for the Newark Peace Education Summit www.newarkpeace.org (May 13-15th) where over 80 speakers including 3 Nobel Laureates will conduct talks, panels and workshops that focus on peacemaking practices from around the world. His Holiness the XIVth Dalai Lama will be chair and keynote speaker. Other speakers …