New York-based CBD beverage maker Bimble has launched on grocery delivery ecommerce platform FreshDirect, making it among the first hemp-infused drinks sold on through the website; Calypso announced this week that it has entered a distribution agreement with New York DSD house Big Geyser. The move will give the Milwaukee-based lemonade brand access to over 26,000 retail doors in the New York metro area.
Meal replacement brand Soylent is now available in all 4,378 U.S. Walmart locations in five SKUs, including four-bottle multipacks; New Age Beverages partners with Hudson News Distributors; Bimble makes CBD play in Northeast region; ICONIC Protein goes nationwide with Whole Foods, adds 800 Target stores.
Bimble, a sparkling beverage with 25 mg of full-spectrum, hemp-derived CBD and lightly sweetened with raw honey, expands retail availability throughout the United States at SRP: $7.99.
Cannabidiol (CBD) is enjoying its moment as one of the hottest ingredients in the food and beverage industry. But even as regulations on hemp production have been lifted and more states adopt pro-cannabis stances, consumer education remains a key concern for the nascent CBD market.
