Posted: May 14, 2012 at 10:36 AM
(Last Updated: May 21, 2012 at 1:28 PM)
Blink’s Brisk Blueberry Pomegranate is sucralose sweetened “energy water.” Functionally, the product contains caffeine (150mg per bottle -- the approximate equivalent of a 16oz energy drink), B vitamins, amino acids and taurine. Conceptually, this seems like a decent approach, with an effort to reach those consumers who are seeking non-carbonated energy offerings. However, we have a really tough time with the flavor, which has very little fruit taste (it’s certainly not “brisk”) and a pretty harsh sweetener finish. And honestly, we expected something lighter in flavor based on the copy on the bottle and the drink’s lack of color. On the outside, the clear label, clear liquid approach has been tried again and again by countless companies but it never seems to work. With this product’s really light color palette (including a bottom ring that will likely disappear behind a glide rack), Blink’s shelf presence could definitely stand to pop more than it does (making the word “Blink” more dominant would be a good starting point). Otherwise, we find the product’s large callout for “0 color, bubbles, guilt” to be something that will likely cause confusion over how many calories are actually in the product (10). Overall, the concept and execution of this drink seem very much in their infancy, with an urgent need for improved flavor and packaging that is more pleasing to the eyes.