Posted: Jun 29, 2009 at 12:00 AM
(Last Updated: Jan 26, 2015 at 10:45 AM)
C2O’s Pure Coconut Water might not be as sexy as competing products that come in Tetra Pak containers or PET bottles, but what’s inside this 17.5 oz. can is certainly able to hold its own. Using a single ingredient, pure coconut water (not from concentrate), the product has that “good for you” flavor that coconut water has become known for. In the case of C2O, the company sources coconut water (from Thailand) that has the right balance of sweet and salty flavors, which is something that we can’t say for some of the other entries in this growing category. As a result, this product is extremely drinkable, to the point of almost being chuggable. It has slightly higher carbohydrate and caloric levels than some of competing versions, but it also has more sodium and less potassium. Regardless of a straight numeric comparison, we found C2O to be quite hydrating and pleasing to the palate. Packaging is the brand’s biggest point of differentiation, with a 17.5 oz. painted steel can. Visually speaking, we like the C2O brand and design. However, the ribs of the steel can’s midsection give the product a somewhat sloppy first impression. However, we think that the company is wise to point out that this container is widely recyclable (whereas Tetra Pak is not). Still, branching out into secondary packaging formats would most certainly improve this brand’s market potential. Overall, a very enjoyable product.