Posted: Mar 02, 2015 at 2:06 PM
(Last Updated: Mar 03, 2015 at 12:04 PM)
Caliwater’s 2015 repackaging and reformulation is a very drastic change from what we saw in the product’s first rendition. Starting with the packaging, the product, which was previously packaged in a plastic bottle, now comes in an 11.2 oz. Tetra Pak carton with a screw cap. The design, which now relies primarily on white, black and blue colors, is much more appealing to the eyes. However, we do find the logo to be somewhat hard to read. Otherwise, the text on the front of the carton makes it clear as to what’s inside. As for the liquid, the change in formulation has made a big difference. The ingredient list, which includes water, prickly pear cactus puree, cane sugar, lemon juice, flavors, and prickly pear cactus extract, is pretty straightforward and no longer contains stevia. The new formulation definitely tastes like “water” and tastes -- and looks -- similar to many of the maple water products that are popping up. If there’s anything that we’d suggest that the company considers in the future, it’s to go organic. We think that this will be important to the type of consumer who is likely to purchase this product. Overall, this is a big upgrade for Caliwater that puts it more in line with the growing crop of plant-based waters.