Posted: Apr 22, 2015 at 4:57 PM
(Last Updated: Apr 29, 2015 at 9:49 AM)
Building on the base Original flavor, the Mint variety of CucuOne adds lemon and mint flavoring. While the cucumber juice, which makes up 42 percent of the drink, is cold-pressed and the product is high pressure processed (HPP), the company has chosen not to use real lemon juice or mint. For a product like this, which is going for a higher end consumer and price point ($3.99), we think the company will need to make the switch at some point. Until then, the product tastes good, although it’s very similar to the Original flavor. We really don’t taste much at all from the lemon and even the mint is a very subtle flavor at best. Dialing up these flavors would help, both in terms of the enjoyment factor and for creating something has enough differentiation from the Original flavor. The same can be said about the packaging, which has only very subtle differences (the addition of a mint leaf and small “Mint Flavor” text) making it hard to tell them apart. Otherwise, the 12 oz. bottle looks the part of an HPP product. However, we feel strongly that the CucuOne logo needs work and needs to be placed in a better spot (it’s in a sea of logos along the bottom). All in all, this product is one where what it’s intending to offer and the execution of the product are a bit out of synch. For now, this is an enjoyable product, but it’s one that we feel could be a lot better.