Posted: May 27, 2015 at 11:59 AM
(Last Updated: Jun 11, 2015 at 11:23 AM)
DailyServing takes a novel approach to food and beverage, combining an approximately 4 oz. serving of juice with an identically sized snack. The juice, which is cold-pressed and HPP, is the more compelling part of the offering (maybe that’s just our jaded perspective as beverage folks). In any event, the juice, which in this case is a blend of pineapple, celery and turmeric, is straightforward and clean. The company has used exactly the right amount of each ingredient, with the sweetness of the pineapple, the spice of the turmeric, and the vegetable note of celery creating something that’s complex and extremely enjoyable. We’d say the same for its other flavor varieties, with the Kale & Orange and Pineapple, Red Pepper & Cayenne also being quite enjoyable. As for the snack, it lacks the freshness and vibrancy that you’ll find in the juice. While the approach is definitely novel and innovative, we have a couple of issues with what the company has done. For starters, consumers not only have to like their juice formulation, but they also have to like the combination with the snack. Think about it like a venn diagram where the overlap of both is smaller rather than bigger for the market for each of these on their own. From the retail end of things, the juice is also much more perishable, which will certainly result in waste of the snack from spoilage of the juice (or, as you’ll see in the picture of the “Ignite” variety, they might pack the wrong juice/snack in the wrong box). Finally, we’re somewhat underwhelmed by the package and experience of the whole thing. It’s not a strongly branded product (to the point where you might not be sure what it’s called) and the cardboard box feels dingy. However, from a grab-and-go perspective, the concept feels like it has some merit. Ultimately, DailyServing is an interesting concept and the products are tasty (although the combinations are hit or miss), but there are some larger product development and supply chain challenges that make us question the near-term viability of the concept.