Posted: Jul 14, 2015 at 1:47 PM
(Last Updated: Aug 06, 2015 at 10:54 AM)
Dirty Lemon Raw Detox is, as the name suggests, a cleanse-focused product. The beverage, which is high pressure processed, is made with water, cold-pressed lemon juice, dandelion root extract, ginger root extract and activated charcoal. It has 10 calories and 1g of sugar per 16 oz. bottle. From a taste perspective, the product has a very heavy lemon flavor, which is cut ever so slightly by the added ginger. The activated charcoal does not have a specific flavor per se, but the product does seem to have a slightly not of burnt flavor to it. Truly though, what we really like about this product is that it’s much more of a water than a juice, which sets it apart from most of the other activated charcoal products that we’ve sampled to date. From a packaging perspective, the approach to this product is chic and minimalist. Short of a few transparent strips that run across the package (and in effect turn into black stripes since that’s the color of the liquid), it’s not possible to see inside the bottle. We did not, however, like that the sleeve wrap label went over the cap. This part neither looked overly attractive (especially compared with the professional photo of the product, which has a silver cap and no wrap over) and hinders one’s ability to quickly open the product. Still, the overall design and concept of the product feel very much like the company is headed in the right direction. Finally, there’s the fact that this is a direct-to-consumer product. This is only relevant to the review in that the back of the bottle has a call-to-action to reorder, which requires either a visit to the company's website or sending a text message to a number that’s printed on the bottle. Whether or not the approach is commercially viable is hard to say. Ultimately, Dirty Lemon Raw Detox is a well-executed product that goes at the cleanse market in a unique and innovative way.