Earlier this year, Vermont-based maple water maker DrinkMaple rebranded itself as DrinkSimple, a move to accommodate and better define a growing product portfolio that included new types of plant-based beverages such as watermelon water.
Even as products boasting complex flavor profiles enter the beverage market, a simple, pure ingredient experience has everlasting appeal for consumers. Three emerging beverage startups exemplify both the opportunities and challenges of following a single-ingredient strategy.
DRINKmaple, which is perhaps best known for their flagship 100% maple water product, continues to expand their lineup. Having announced DRINKmelon back in Spring of 2016, the company has expanded their SKU footprint a bit further.
Ep. 72 of Taste Radio features a conversation with Poorvi Patodia, founder and CEO of Biena, a fast-growing maker of roasted chickpea snacks. Patovia discussed how the combination of familiar snack flavors and a healthy, whole food option continues to win over investors, distributors, retailers and consumers.
CVS takes Dry Soda and Drink Maple nationwide following better-for-you pilot program in select stores last year, Verday Chlorophyl Water expands into Whole Foods South Pacific region, AQUAhydrate expands presence in Arizona.
Last month, the Vermont-based maple water brand announced it had received $250,000 in funding from Vermont venture capital firm FreshTracks Capital as part of a $4.35 million Series A round that was led by venture capital firm Cleveland Avenue.
DRINKmaple co-founder and CEO Kate Weiler told BevNET that the development of DRINKmelon was two-fold: extending the company’s distribution footprint -- including the recent addition of Kroger stores -- without introducing flavored varieties to its maple water line, and making efficient use of a new manufacturing facility.
The cola giant announced that Coca-Cola Beverages Florida, Coca-Cola Bottling Company UNITED and Viking Coca-Cola Bottling Company have assumed distribution territories from Coke-owned bottler Coca-Cola Refreshments (CCR) in five states.