LaCroix maker National Beverage Corp. saw year-over-year revenue drop 9.9% to $263 million in the second quarter, marking the Florida-based company’s fourth consecutive quarter in which it underperformed analyst expectations. The diminished year-over-year results reflect a subdued summer for LaCroix.
A California judge denied a motion on June 28 to dismiss a class action lawsuit against Keurig Green Mountain (now Keurig Dr Pepper) claiming its single-serve plastic coffee pods were mislabeled as “recyclable.”
As the sparkling water category experiences all time highs, LaCroix -- the brand that helped ignite the trend -- should have a lot to celebrate right now. Instead, the 38 year-old brand is struggling to maintain dominance in a marketplace that is rapidly moving past it.
Sparkling water brand LaCroix has issued an open letter defending its production process, ingredient integrity and packaging safety in the wake of a series of lawsuits, claiming “We never have, and never will, make false statements about our products.”
A lab, accredited under the strict standards set by the International Standards Organization, tested vendor supplied ingredients to confirm they were derived from natural sources, such as fruit, instead of being artificially created in a lab. The rigorous standards of the American Society for Testing and Materials conclusively proved that no trace of artificial or synthetic additives was found.
In this Policy & Law roundup, LaCroix responds to a class action lawsuit claiming that its products have synthetic ingredients, while a judge dismissed a complaint against Vita Coco about its "Born in Brazil" labeling.
National Beverage CEO Sued for ‘Inappropriate Touching’; Just Versus Just: Water and Vegan Mayo Brands Clash Over Trademark Dispute; California Bans New Soda Taxes; Report: Starbucks Has Long Way to Go for Racial Equity
SEC Looking Into National Beverage; California Decides Coffee Doesn’t Cause Cancer After All; Seattle Scraps Head Tax After Pressure from Amazon, Starbucks; Struggling Dairy Farmers Turn to A2 Milks; Gatorade Wins ‘Sports Fuel’ Trademark Case
For decades Hudson News Distributors has been one of the leaders in the magazine and book direct store distribution network, servicing more than 15,000 retail stores in the Northeast U.S. But this year, the company has decided to “wet” its palate, adding a CPG beverage leg that counts LaCroix, Nestle Waters, and now Hint in its growing portfolio.
Episode 76 features a wide-ranging interview with Spindrift founder/CEO Bill Creelman, we explore the emergence of MCT oil, and chat it up with James Fayel, the founder and CEO of Zest Tea, in this week’s Elevator Talk. This episode is presented by Algarithm Ingredients.
According to several industry analysts who shared their insights with BevNET for this story, while the company should continue to enjoy LaCroix’s outsized success in the short-term, issues on the horizon could present National Beverage with serious challenges in the future.