The company announced the new four-SKU MCT Shot line last month, including Coffee, Matcha, Orange Cacao, and Turmeric Ginger varieties. Each product uses a base of 8g of MCT oil with added organic ingredients.
Even as products boasting complex flavor profiles enter the beverage market, a simple, pure ingredient experience has everlasting appeal for consumers. Three emerging beverage startups exemplify both the opportunities and challenges of following a single-ingredient strategy.
Episode 68 of the Taste Radio podcast features interviews with Jennie Ripps, the CEO and co-founder of tea-based cocktail mixer and beer brand Owl’s Brew, Pete Speranza, who is a New Business Development Principal with General Mills’ business development and venture capital arm 301INC, and the latest edition of Elevator Talk with Jason Petrou, the founder of Clean Energy Organics.
BevNET Beverage School is an on-demand, video-based learning tool and online community designed for entrepreneurs and newcomers to the food and beverage industry.