Shire City Herbals, a maker of apple cider vinegar tonics, has shut down. In an email sent to customers this week, as well as a message on its website, the company said it intends to fulfill its remaining paid orders but is no longer accepting new sales and will cancel outstanding unpaid orders.
For new CEO Kim Allardyce, the end result of the trademark dispute over the term “fire cider” has put Shire City in a position to ultimately grow and evolve beyond its previous identity, which kicked off last spring with a complete brand overhaul.
Shire City Herbals, makers of Fire Cider for over 10 years, is introducing a new look for their range of tonics as they enter their second decade as the only independently-owned and family-operated company in the growing apple cider vinegar category.
A Massachusetts court has ruled “fire cider” is a generic term that cannot be trademarked, potentially ending a yearslong legal battle between herbal brand owners and tonic maker Shire City Herbals; New Class Action Targets Brew Dr.’s Probiotic Count; Court Rules in Favor of 5-Hour Energy in Costco Case
Shire City Herbals, makers of Fire Cider brand vinegar tonics, will be exhibitors at the 2019 Natural Products Expo West, to be held in Anaheim, California, on March 5-9.
Shire City Herbals, makers of the apple cider vinegar-based health tonic Fire Cider, recently announced the hiring of Kimberly Allardyce, a wellness executive with over a decade of experience in the yoga and wellness space as Vice President of Business Development.
The company’s move to a new 20,000 sq. ft. production facility, due to be fully operational this fall, helped make the deal to enter 4,500 GNC locations nationwide possible.
As the market for drinkable vinegars continues to expand, Pittsfield, Mass.-based brand Fire Cider, an apple cider vinegar and honey tonic concentrate, showcased a balanced approach towards building in both the retail and food service channels at the Winter Fancy Food Show 2017 in San Francisco.
Fire Cider comes in three flavors: Original, Unsweetened, and African Bronze.
Following the publication of our article that examined the on-going battle between Shire City Herbals and organizers of a campaign called “Free Fire Cider,” Amy Huebner, a co-founder of Shire City, contacted BevNET to discuss the history of the quarrel and her company’s approach to resolving the dispute.
A group claiming that the term “fire cider” is generic and has long been used to describe a type of cider vinegar-based elixir has launched a campaign that seeks to cancel a trademark of the phrase, which is owned by Shire City Herbals.
