Posted: Nov 23, 2004 at 12:00 AM
(Last Updated: Nov 23, 2004 at 3:29 PM)
Firefighter Brand's Courageous Cola is a new entry into the cola category that combines unique branding, great taste, and charitable causes. The result is a product that is of higher quality than Coke and Pepsi. In addition, by using real firefighters on the labels, Firefighter Brands hopes to motivate consumers to switch away from the major soda brands which use "false-idols" to promote their products. Fortunately, what's inside the bottle gives Courageous Cola more than a leg to stand on and we think the Firefighter Brands packaging will catch consumer's attention. Overall, a well done product.