Brand Profile: New Flavors, Partnerships Keep Flow Water Moving Forward

With the introduction of two new flavors, Blackberry-Hibiscus and Grapefruit-Elderflower, Flow Alkaline Spring Water is continuing to capture “the sophisticated flavor tone of what our target market is looking for in hydration but also in an infused flavor around detoxing," according to founder and CEO Nicholas Reichenbach.

Expo East Recap Pt. 1: Creamers Rising, Chameleon Growing

In the first of a multi-part recap of news and highlights from the show, we examine new developments in RTD tea, take a look at Chameleon Cold Brew's new innovations, chart the growth of the shot category and highlight a new wave of plant-based coffee creamer products.

Distribution Roundup: Sound Tea Gains DSD in New York

Sound Tea Gains DSD in New York with Gold Coast, Target Launch Announced; CHERRiSH Partners with CoreMark; Flow Water Enters Sprouts Farmers Market; Hydrive Energy Water Announces Southeast Grocer Expansion

Flow Announces Flavored Line Extension

The new SKUs, Lemon-Ginger and Cucumber-Mint, will join the core 8.1 pH alkaline water line in at least 4,000 stores in December.

Flow Water Available Nationwide

Flow, a naturally alkaline spring water brand from Canada, is now available at Whole Foods Market stores nationwide.

Carton Waters Take Different Routes to Growth

Although they still only make up a fraction of the category, innovation and unique marketing strategies within the paper-packaged sector are driving growth and attracting loyal, socially-conscious consumers, banking on millennials to lead the charge.