With the introduction of two new flavors, Blackberry-Hibiscus and Grapefruit-Elderflower, Flow Alkaline Spring Water is continuing to capture “the sophisticated flavor tone of what our target market is looking for in hydration but also in an infused flavor around detoxing," according to founder and CEO Nicholas Reichenbach.

In the first of a multi-part recap of news and highlights from the show, we examine new developments in RTD tea, take a look at Chameleon Cold Brew's new innovations, chart the growth of the shot category and highlight a new wave of plant-based coffee creamer products.

Sound Tea Gains DSD in New York with Gold Coast, Target Launch Announced; CHERRiSH Partners with CoreMark; Flow Water Enters Sprouts Farmers Market; Hydrive Energy Water Announces Southeast Grocer Expansion

The new SKUs, Lemon-Ginger and Cucumber-Mint, will join the core 8.1 pH alkaline water line in at least 4,000 stores in December.

Flow, a naturally alkaline spring water brand from Canada, is now available at Whole Foods Market stores nationwide.

Although they still only make up a fraction of the category, innovation and unique marketing strategies within the paper-packaged sector are driving growth and attracting loyal, socially-conscious consumers, banking on millennials to lead the charge.