Posted: Nov 17, 2015 at 2:57 PM
(Last Updated: Nov 23, 2015 at 2:12 PM)
The premise behind Four Point Zero Seltzer is one that we’ve haven’t seen before and points to a key factor of the enjoyment of any sparkling beverage: the level of carbonation. In this case, the company has focused on 4.0 volumes of CO2 (aka “four point zero”). The company describes the carbonation level as “perfect,” which is probably not the word that we’d use to describe the carbonation; that’s pretty subjective. Still, it’s a pretty clever approach to marketing flavored seltzer, which, due to its lack of color and sweetener, otherwise makes it somewhat hard to catch the consumer’s eye and differentiate. As far as the flavor goes, this particular variety has a pleasant black raspberry flavor. It’s more or less that of a black cherry soda, but without any of the sugar or coloring. And as the label states, it's most definitely clean, crisp, and refreshing. Packaging is a clear 12 oz. glass bottle, which is a pretty ubiquitous package as far as premium carbonated beverages are concerned. The company has given it a modern and clean looking label layout, which relies exclusively on text. It’s the type of design that would look nice on a store shelf, but can also hold its own at higher end on-premise outlets. If there’s anything about the look that we’d change, it would be to make the brand name pop out a bit more than it currently does (“Seltzer” is the current focal point). Overall, it's a refreshing take on seltzer that features solid flavor and packaging.