Posted: Feb 13, 2015 at 2:09 PM
(Last Updated: Feb 20, 2015 at 3:19 PM)
Genius Juice’s Cacao flavored raw Coconut Smoothie was our favorite flavor of the lineup. It not only has the best flavor, but we feel as though the addition of a chocolate flavor will be more marketable than even the brand's straight coconut smoothie. Inside the bottle, the liquid is extremely viscous and rich with coconut (from both coconut water and coconut meat) and banana flavor. From there, you’ll encounter some slight grit and chew to it (presumably from the added chia, flax, and cacao nibs), which helps give the product some substance and mouthfeel. The cacao flavor hits you at the tail end, adding just a touch of indulgent flavor to the mix. All in all, this is a very nice tasting product that definitely brings something unique to the HPP juice category (especially since this one is a smoothie). The product is available in both 8 and 16 oz. packages, but we honestly have a somewhat tough time with the larger size. The 8 oz. package, on the other hand, feels like the perfect portion at 190 calories. From a branding perspective, we really like the “Genius Juice” name, which has an implied functionality without being overly serious. In the latest version of the packaging, the company eliminated the “For the Brain and Body” tagline, which gives the product a slightly cleaner look. In addition, Genius Juice added USDA Organic and Non-GMO Project verification seals, which is an important improvement to the product’s premium positioning. Overall, this was our favorite flavor the first time we sampled it, and we’re feeling the same after round two.