The Flow: Early Reg. for BevNET Live; Energy Drinks Reassess


  • BevNET Live Winter 10 “Mini Expo” and Early Registration Pricing have been announced. Link


  • WILD Flavors showcased its new Enhanced Water for Inside Beauty at IFT 2010. The product contains the GRAS-certified Lutein Esters. Link
  • Whole Foods has added its first almond milk line and introduced light soymilk in Original and Vanilla varieties under its 365 label Link
  • Frontier Beverage

Give Water Launched New Packaging to Showcase Charitable Mission

Nyack, NY – Give Water has launched new packaging that pushes the product’s charitable mission to the forefront. PurBlu Beverages, GIVE’s parent company, partnered with Little Big Brands to amplify the brand’s voice.

GIVE Water is a fast-growing beverage brand on a mission. Consumers can choose from four varieties of GIVE: GIVE Hope, to women with breast cancer; GIVE Love, to protect our environment; Give …

PurBlu launches Potion natural health shot


PurBlu Beverages, Inc. today announced the launch of its newest product line, Potion Herbal Remedy. A concentrated all-natural health shot, Potion has six functional varieties – Energy, Focus, Burn, Calm, Immunity, and Detox.

“Today’s on-the-go consumers are looking for effective and convenient products that suit their lifestyle,” says founder Ben Lewis. “Potion blends the most powerful and effective functional ingredients from around the world into …

GIVE introduces oxo-bio bottle, GIVE Energy


PurBlu Beverages, Inc., creator of GIVE water, today announced the introduction of the first oxo-biodegradable PET bottle. The bottle, which looks and feels the same as the original bottle, is the first of its kind in the US.

“We are absolutely thrilled to be on the cutting edge of the industry with an environmentally friendly package,” said Ben Lewis, founder and CEO of GIVE. “Consumers …

GIVE water launches four distributors, new SKU


PITTSBURGH, PA – August 7, 2008 – PurBlu Beverages introduced a fourth SKU to its GIVE Water lineup this week, which contributes 10 cents per bottle to the charitable cause of a consumer’s choice, with donations being made to local charities where the product is sold. By selecting any one of four vibrantly colored bottles, GIVE drinkers can choose which cause to support: GIVE Life …

The Start of a Movement: GIVE to Make Industry Debut at Natural Products Expo West Booth #4733


PITTSBURGH (Mar. 12, 2008) – Imagine being able to make a difference simply by buying a bottle of water. With the creation of GIVE Natural Spring Water, four teenage entrepreneurs set out to let consumers do just that.

"Since our launch last August, we’ve made tremendous progress. From a group of high school friends making local deliveries out of the backs of our cars, the …