Review: Stur-D

Sweetened with a blend of sugar and stevia, Stur-D is actually one of the better tasting stevia enhanced beverages that we’ve seen from Coca-Cola. Still, it has 100 calories per bottle, so it’s definitely something that isn’t for the extremely conscious consumer. The drink has a pretty standard passion fruit flavor, which is pleasing the palate. The off-putting blue color's purpose is to draw a literal tie to the “blue agave” flavoring that’s used in the drink. Unfortunately, there’s no actual agave in the drink, which, given the product’s placement in retailers such as Whole Foods, is certainly going to seem misleading to consumers. Functionally, the drink has vitamin D (hence the name Stur-D), vitamin C, B vitamins, electrolytes, and calcium – all pretty standard for the Vitaminwater line. Packaging is blue and silver, which, compared to other Vitaminwater flavors, isn’t exactly appealing to the senses (it looks more like candy than a beverage). Overall, it’s good, but fails to delivery anything special or unique.

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