Posted: Jan 24, 2012 at 2:25 PM
(Last Updated: Jan 30, 2012 at 10:41 AM)
Good Belly has been producing probiotic enhanced beverages for some time now, but this is their first entry to be positioned as a straight coconut water. It’s made with coconut water from concentrate, organic grape juice from concentrate, oat flour, barley malt, probiotics (lactobacillus plantarum 299v), and stevia. The flavor of the product is that of coconut first and foremost, followed by some notes of malt and grape as well as an unidentifiable bitter finish. The stevia is almost completely undetectable, with the exception being a slight hint of it at the finish. As far as coconut water products go, this is definitely one of the heavier bodied products that we’ve sampled, while the bitter finish puts this on the lower end from a taste point of view. However, the 20 billion live probiotic cultures are what makes this a marketable and beneficial product, so we think that the target consumer will learn to enjoy the flavor. Packaging is a 10 oz. PET bottle, which has been fully wrapped with the blue background and green coconut image that is synonymous with the coconut water category. That said, it is easily identifiable as a coconut water product. Overall, we like their point of differentiation, despite this being far from the best tasting coconut water out there.