Probing Probiotics: Are Beverages Having Their Activia Moment?

As numerous clinical studies confirm the gut benefits touted by brands, probiotics’ popularity with consumers has rocketed and the inclusion of these tiny gut bugs in beverage has sent waves through the industry.

Expo West 2016 Video: GoodBelly’s Probiotic Pipeline

In an interview at Expo West, GoodBelly CEO Alan Murray explained that the development of GoodBelly Sparkling Drink and GoodBelly Ade stems from an innovation strategy that seeks to “constantly rejuvenate the energy behind probiotics.”

GoodBelly Launches Line of Probiotic Protein Shakes

Packed with 15 grams of plant-based protein to nourish the body and 40 billion live and active probiotic cultures to support digestive health, GoodBelly Protein Shakes are available in three juicy flavors: Tropical Coconut, Green Power and Triple Berry.

GoodBelly Introduces New Line of Probiotic Protein Shakes

The new drinks will be available at Sprouts Farmers Markets in December, and additional retailers nationwide in February 2016 with a suggested retail price of $3.49 per 15.2 oz. bottle.

GoodBelly Introduces New Probiotic Supplements

A first for the company, the new supplement contains the well-researched and highly efficacious probiotic strain, Lactobacillus plantarum 299v (LP299V®).

GoodBelly Unveils New Look with Packaging Revamp

The updated packaging features new product names and highlights each flavor’s juicy ingredients with colorful illustrations and animated graphics atop a bold black background.

GoodBelly Projects Big Growth Amid Digestive Health Boom

BOULDER, Colo. — According to new research from MarketsandMarkets (M&M), the digestive health ingredients market in the U.S. is projected to be $495.3 billion by 2015, up from $265.9 million in 2010. Sales of GoodBelly, a line of probiotic beverages formulated for daily digestive health, are mirroring this booming health trend, and the company has an aggressive growth strategy in place to double its annual …

GoodBelly Responds to SOS Calls of Sick Cruisers

BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice drinks formulated for daily digestive health, is responding after passengers aboard the Royal Caribbean Explorer of the Seas cruise ship were struck with an outbreak of gastrointestinal illness, presumably due to norovirus. With hundreds of passengers and their tummies signaling SOS to “Save Our Stomachs,” GoodBelly is going the nautical mile and offering vouchers for …

GoodBelly to Sponsor Probiotic Documentary Film Narrated by Leonard Nimoy

BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice drinks that help promote digestive health,today announced its support of “Microwarriors: The Power of Probiotics” Special Edition,” the second of three probiotic documentary films in the “Microwarriors” series.* As part of its sponsorship, GoodBelly is partnering with executive producer, David Knight of Health Point Productions, to help raise awareness for the film and educate consumers …

GoodBelly Launches 21-Day Reboot Program With Health Website

BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice drinks formulated for daily digestive health, has launched the Good Belly Reboot, an easy to follow 21-day program designed to help naturally reset and renew digestive health with daily digestive wellness tips, challenges and reminders. Available through SparkPeople, the largest online healthy lifestyle community, users who sign up for the Good Belly Reboot will receive …

GoodBelly Announces New Vice President of Sales

BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice beverages formulated for daily digestive health, today announced the addition of James Moss as vice president of sales. With extensive management experience in the consumer packaged goods space, Moss will oversee all sales activities and lead relationships with key retailers, brokers and distributors.

“James’ industry expertise in the CPG space made him an attractive candidate …

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