Review: Harmless Harvest Harmless Coconut Probiotics
Covers Products: Original, Strawberries, Blueberries & Acai, Mangoes & Acerolas
Harmless Harvest’s “Harmless Coconut Probiotics” is a line of plant-based beverages that utilize both the coconut’s water and meat to create a unique and innovative product.
Available in four flavors, including Original, Strawberries, Blueberries & Acai, and Mangos & Acerolas, Harmless Coconut Probiotics offer a flavor profile that seems to fit somewhere between a kefir and a drinkable yogurt. The product’s ingredient list includes organic coconut water, organic coconut meat, organic cane sugar, and added live and active cultures. Aside from the probiotics, the product contains fiber (5g), protein (2g), and coconut fat MCTs (5g).
In terms of flavor, Harmless Harvest has done a tremendous job creating something that’s very drinkable. Unlike kefir, which can have an overly sour flavor, these products are smooth, slightly rich, and clean in their finish. There’s a pleasant coconut flavor in all four, although it’s definitely most prominent in the Original variety.
When it comes to the fruit flavors, we feel as though the flavors aren’t as distinctive as the names. Strawberries, which, as the name states, contains only strawberries, has the cleanest fruit flavor of the three flavored offerings. For Blueberries & Acai, there’s a nice note of blueberry at the beginning, but the addition of the acai doesn’t really add anything noticeable. The same can be said for Mangoes & Acerolas. From our perspective, dialing up the core flavor in both of these might help. But to be clear, these flavors are quite enjoyable -- the changes would simply propel them into being really outstanding.
Speaking of outstanding, that’s the word that we’d use to describe the packaging. The product comes in an 11 oz. opaque bottle that’s been fully wrapped. The label follows the same format and style as their coconut water, but it’s also quite clear that this is a completely different product line. As far as the design aesthetic goes, we’d describe it as polished. It has the look of a mature product, both in the execution of the actual graphic design and the application of the label (which is pretty much flawless).
The messaging is pretty straightforward: this is a coconut-based beverage with probiotics. But there are a few things missing. Specifically, we think there’s still a question of “what is it?” when you first see it. Without using words like drinkable yogurt, kefir, or smoothie, it’s hard to really grasp what’s inside the bottle until you try it. Furthermore, there’s no mention of this being a dairy-free product, which seems to be something that is pretty important.
All in all, Harmless Harvest’s foray into probiotics is a very strong one. Like any product line that’s fresh off its first production, there are things that can be adjusted and improved. However, this product line feels like it has all the makings of a winner: great flavor, gorgeous packaging, and a value proposition that’s very on trend.