Review: Green Fusion

Compared with its Tropical Fusion counterpart, Green Fusion is a more intense product in both the flavor of the liquid and the "chewables." In this formulation, the juice, which is made with celery, apples, grapes, pineapple juice, cucumber, kale, spinach, lime juice, lemon juice, ginger and mint, lacks the sweetness and brightness that you’ll find in the other variety (primarily due to its use of orange juice). And, thanks to the lack of banana in its base, the juice isn’t as thick. That said, the flavor of the liquid is pretty close to a traditional green juice. From there, the added chewable ingredients include almonds, cashews, chia seeds, hemp seeds, flax seeds, pumpkin seeds, sunflower seeds, quinoa, goji berries and golden berries. Again, it lacks the fruity pop that we loved about the Tropical Fusion flavor. What they company has added to this product requires a lot more chew and, as a result, is harder to put down. Increasing the liquid to chewable to liquid ratio slightly might help this out. Another alternative would be to introduce a bit more sweetness to the liquid to balance out the savory flavors of the chewable ingredients. Nutritionally, the product has loads of vitamins and minerals as well as 8g of protein and 8g of fiber. The protein and the fiber in particular are a nice point of differentiation compared with a standard juice. From a branding perspective, there’s still some work left to do. The front label in particular, which is covered with a pile of text using various type treatments, needs some cleanup and better visuals. A sloppy look definitely undermines the perceived value and expectation that the liquid will taste good. Beyond that, we think that the company really needs to make Harvest Soul stand out as the brand. Currently, it feels a bit lost in all that’s going on. All in all, we like the concept and the approach, but we feel as though this flavor needs a bit more fine-tuning than the Tropical Fusion variety.

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