Sensing Momentum, Bitters Brands Seize Moment to Enter RTD Space

Presented with the opportunity to expand their platforms with products that align with a variety of current trends, the likes of Hella Cocktail Co. and Bitter Love are working to establish sparkling bitters as a new segment of the RTD market.

Winter Fancy Food Show 2018 Video: Hella Cocktail Co. Goes Beyond Bitters

At the 2018 Winter Fancy Food Show held earlier this week in San Francisco, BevNET caught up with Hella co-founder Jomaree Pinkard about how the brand has balanced its dedication to craft bitters with its evolution over the past year into a more comprehensive cocktail company that offers a range of mixer and syrup products.