Expo West 2019: Honest Tea Co-Founder Talks Growing Product Family

In this interview from Natural Products Expo West 2019, BevNET managing editor Martin Caballero caught up with Honest Tea co-founder Seth Goldman to discuss recent company updates and innovations aimed at growing the brand’s reach with consumers of all ages, plus retail expansion and efforts to improve sustainability.

Press Clips: Starbucks CEO Scales Back Schultz’s Expansion Plans

Starbucks CEO Kevin Johnson is scaling back founder and former CEO Howard Schultz’s plans for luxury coffee shops, according to The Wall Street Journal. Schultz’s growth strategy included 1,000 Starbucks Reserve cafes selling premium coffee and artisanal bakery items, as well as 30 more locations of its Starbucks Roastery, experience-oriented stores aimed at increasing traffic and improving declining sales.

Coke Pulls Remaining Brands From Big Geyser

The Coca-Cola Company’s fruitful partnership with one of New York’s powerhouse beverage distributors appears to be ending, as the soda giant confirmed it is pulling Honest Tea, Zico coconut water and Hubert’s Lemonade products from Big Geyser’s DSD network.

Coke Reports “Solid” Q3 Net Revenues of $9 Billion

During a conference call with investors today, The Coca-Cola Company reported net revenues of $9.08 billion for Q3, surpassing analysts’ projections of $8.72 billion. The company also noted that organic growth was up by 4 percent.

Honest Tea Opens Pop-Ups Across U.S.

Honest Tea, Inc., the maker of organic bottled teas and organic kids’ juice drinks, is encouraging Americans to take their first step to living a little more honestly by sharing their #RefreshinglyHonest moments on social media or at pop-up locations across the country.

Taste Radio Ep. 64: Growing Organically With Stonyfield Farm Co-Founder Gary Hirshberg

Gary Hirshberg, the co-founder and chairman of dairy company Stonyfield Farm and a highly influential figure in the organic food movement, shares war stories ranging from the company’s pastoral beginnings, to its decade-long struggle for financing, and on to its eventual sale, mining them for wisdom that will resonate with any food and beverage professional.

Chuck Muth, Former Coke Exec, Moves from Bevs to Burgers

Longtime bottling and sales executive Chuck Muth announced his retirement from Coke in 2016, but apparently he couldn’t retire from Seth Goldman, his former boss at Honest Tea. The two are reuniting, this time around Beyond Meat, the plant-based protein brand where Goldman serves as executive chairman.

Honest Revamps Organic Sports Drink Line

In place of a circular ying-yang image representing the drink’s three roles of “Rehydrate, Refresh, Replenish,” the label now features a cleaner look with more white space and a clearer emphasis on the call-outs of “sport” and “electrolytes and fuel.”

Distribution Roundup: COCO5, Reed’s Expand in Target; Honest Kids Hits Subway

COCO5 today announced new distribution of its all-natural flavored coconut water beverages in 415 Target stores across the U.S. Meanwhile, premium soda and kombucha maker Reed’s, Inc. announced that its Reed’s Ginger Brew products are now available in 1,335 Target stores throughout the country.

Honest Tea Releases 2016 National Honesty Index

The National Honesty Index is a fun social experiment that tests the honesty of Americans by setting up unmanned racks of Honest beverages offered for $1 on the honor system.

Honest Tea Launches #RefreshinglyHonest Summer Campaign

To learn more about The #RefreshinglyHonest Project, or to watch and participate in the sharing of #RefreshinglyHonest stories, visit www.honesttea.com/refreshinglyhonest.

Seth Goldman Reduces His Role at Honest, Transitions to “TeaEO Emeritus”

The plan is for Goldman to remain at Honest in an at-large capacity, scouting for new interesting brands for its parent unit, Coke’s Venturing and Emerging Brands group, where he has already helped at least serve as a source of information about Coke for other entrepreneurs who have been purchased by the company.

Chick-Fil-A, Wendy’s Add Honest Kids to Menus

A few months after Honest Tea partnered with Wendy’s to launch a new organic green tea beverage exclusively in the fast food chain, the company’s Honest Kids brand is now being rolled out nationwide at Wendy’s as part of a revamped kid’s meal and is currently available in select Chick-Fil-A stores.

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