Posted: Dec 24, 2006 at 12:00 AM
(Last Updated: Dec 27, 2006 at 9:46 AM)
In our opinion, Lori's Lemon Tea has always been Honest Tea's best mainstream entry. Adding this flavor to the PET lineup is a very smart move for Honest, making the product even more mainstream. Specifically, this product gives Honest Tea its best chance of mass market and c-store penetration. The original lightly sweetened brew of black tea works extremely well with the new bottle, especially since we feel that Lori's Lemon has the most appealing label design of the brand. Overall, Lori's Lemon is an excellent flavor that will definitely help Honest Tea successfully launch the new PET bottle line.