MatchaBar Puts ‘Hustle’ First in Rebrand

Two years after the launch of its sparkling energy drink Hustle, New York-based startup MatchaBar is introducing new branding and flavors for the line, now called “Hustle by MatchaBar.” The revamped products will feature new labelling and be split into two product lines: Hustle Energy and Hustle Tea.

Gallery: October’s New Product Launches

With the major trade shows of the year behind us, October’s new product launches saw emerging brands announce line extensions while new companies debuted innovative and on-trend products such as meal replacements and cannabidiol (CBD) infused drinks.

Investment Insight: Uncertainty At KDP, Confidence in Kombucha

Whipstitch Capital's Mike Burgmaier, Blueberry Ventures' Arif Fazal, and Green Circle Capital Partners' Stu Strumwasser weigh in on hot topics in the beverage industry including the future of the DPS allied brands portfolio, new competition for natural energy drinks, and why alcohol companies are interested in kombucha.

MatchaBar Closes Celebrity Backed $8 Million Funding Round

The New York-based matcha brand announced today the completion of an $8 million Series A round led by a slate of celebrity investors including DJ/producer Diplo (born Thomas Wesley Pentz), Denver Broncos linebacker Von Miller, actor Ansel Elgort and singer Billie Eilish.

MatchaBar Launches First Matcha Energy Drink

Matcha industry game changer MatchaBar has brought another innovative drink to market – introducing MatchaBar: Hustle, the first Matcha Energy Drink powered by an exclusive blend of ceremonial grade matcha.

Drake Invests in MatchaBar, Whole Foods Picks Up RTD Line Nationwide

Matcha beverage maker and retailer MatchaBar is nearing completion of a new Series A funding round that includes rap icon Drake as an investor. The $2.5 million round is expected to close within the next few weeks and comes on the heels of a new national distribution deal with Whole Foods.

SFFS17 Video: MatchaBar Co-Founder On “Billboard Effect” for Cafe, RTD Business

In an interview at the recently held 2017 Summer Fancy Food Show in New York City, Graham Fortgang, co-founder of MatchaBar, explained that the company’s cafes in Manhattan and Los Angeles act as a “huggable billboards” for the brand’s RTD drinks as well as incubators for innovative ideas.