HYDRIVE Energy Drink

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In recent months, Big Red’s long-term efforts to balance its portfolio with more better-for-you brands in on-trend categories has begun to produce tangible results.

Hydrive Energy Water, a refreshing, zero-calorie energy water, announces its expansion into new convenience and grocery store locations.

Hydrive Energy Water, a refreshing, zero-calorie energy water, announces that Christen Press, a forward for the U.S. Women’s National Team, has signed on to be a brand ambassador for 2018.

Hydrive Energy Water, a zero-calorie energy water, announces the launch of two new flavors.

HYDRIVE and 20th Century Fox will collaborate on social and digital media content to drive awareness of the partnership.

The makers of the most widely consumed red carbonated soft drink are adapting but not changing with the times. Big Red, the Austin, TX, based producer of CSDs among other beverages, announced Tuesday that it acquired HyDrive Energy, the Rye, NY-based company that markets 30-calorie energy drinks and a zero-calorie energy powder drink mix under the slogan “Energy Done Better.”

Big Red, Inc. announced today that it has acquired HYDRIVE Energy, marketer of better-for-you energy drinks. The sale, orchestrated by Gary Smith (Big Red) and Mike Weinstein (HYDRIVE), will be effective immediately and adds HYDRIVE Energy drinks to the Big Red portfolio which includes, All Sport isotonic, NuGrape, Thomas Kemper, Nesbitt’s and other beverage lines.

RYE, NEW YORK September 13, 2011 – HYDRIVE Energy LLC, marketer of better-for-you energy drinks, has partnered with Operation Gratitude, a non-profit organization that sends care packages to deployed troops, wounded veterans, and military family members left behind. From now through December 31, 2012, HYDRIVE will donate one packet of their energy drink mix to […]

As mainstream consumption of energy drinks continues to soar, emergency room visits related to energy drink intake are becoming increasingly common, according to a new report released by the Substance Abuse and Mental Health Services Administration (SAMHSA). The report, titled “Emergency Department Visits Involving Energy Drinks,” utilizes data from SAMHSA’s 2005-2009 Drug Abuse Warning Network […]

Dr Pepper Snapple Group is looking for a boost of energy – HYDRIVE Energy, that is. The board of directors for Dr Pepper Snapple Group (DPSG) recently authorized an investment of up to $2 million in HYDRIVE, an amount which could increase its stake in the energy drink company to 40 percent, according to an […]

ON TOP New high-end DSD purveyor Green Shoots gets profiled on BevNET.com Link In an interview with PepsiCo social media director Bonin Bough, it appears that the company is prepared to learn — even from failure. Link ON THE SHELVES PURE SWISS comes now in sparkling. It will be sold in 1.0L and 0.5L glass […]

RYE, N.Y.–(BUSINESS WIRE)–HYDRIVE Energy, LLC announced today that Dr Pepper Snapple Group (NYSE:DPS) will rollout HYDRIVE Energy Drinks and HYDRIVE Energy Chews in the majority of its distribution locations over the next six months. DPS has company-owned distribution operations that cover approximately two-thirds of the U.S. HYDRIVE Energy Drinks had been in test in several […]