NACS 2017 Video: AriZona Beverages Pushing Toward Premium

In a video interview recorded at the NACS 2017 show in Chicago, the Vultaggio brothers Wesley, who also serves as the company’s chief creative officer, and Spencer, AriZona’s chief marketing officer, joined BevNET assistant editor Martin Caballero to discuss how the brand’s identity is evolving towards new categories, use occasions and consumer types. The brothers spoke about AriZona’s pivot towards premium beverage offerings, including its premium Good Brew iced tea line and the brand’s new sparkling mineral water.

AriZona Gets Bubbly with Sparkling Mineral Water Line

AriZona Beverages has entered the sparkling mineral water space with a sophisticated take on bubbles. Available in five refreshing flavors there’s a taste for every mood.

AriZona Gets Into Zero-Calorie Bubbles

The new line, AriZona Sparkling, is set to launch in metro-New York with a nationwide launch in select stores slated for later in the summer. AriZona describes the line as a “sophisticated take on bubbles” that includes five flavors; Strawberry, Pineapple Coconut, Orange Grapefruit, Lemon Lime, and Black Raspberry.

Plastipak and AriZona Beverage Partner on ThermoShape

The project came to life when AriZona challenged Plastipak to deliver a hot fill PET package while maintaining the look and feel of its iconic glass packaging.

AriZona Infuses its Classics with Caffeine

Today AriZona Beverages announced the launch of a new line of energy drinks, infusing four of the brand’s existing flavors - Arnold Palmer, Watermelon, Fruit Punch and Mucho Mango - with 120 mg of natural caffeine via a blend of guarana, green and white tea and green coffee extract.

AriZona Beverages Unveils Website Redesign

The redesign, by MPIRE Creative, is the first restyling of the company’s website since they launched it in 2006.

AriZona Iced Tea Co-Founders Settle Longstanding Dispute

Domenick Vultaggio and John Ferolito have reached a settlement in what has been an eight-year long dispute over the value of the company they founded together in 1992.

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