7-Eleven, the largest convenience store chain in the U.S., has tapped craft soda company Jones Soda to create a co-branded line of soft drinks. The new “7-Select brand premium sodas crafted by Jones” will be in 7-Eleven stores across the U.S. by March, according to Jones Soda CEO Jennifer Cue.
Jones Birthday Cake Soda will be available throughout 2016 at select Jones Soda accounts, including regional outlets such as Fresh Thyme in the Midwest and QuickTrips in Arizona, and nationally in Cost Plus World Market starting in February.
This year, the Grand Prize winner will receive an all-new 2016 Fiat 500X crossover, a year’s supply of Jones Stripped and have his or her winning photo featured on a production run of Jones Stripped in 2016.
Developed in response to increased consumer demand for a premium alternative to the basic foodservice and QSR fountain offerings, Jones Soda has partnered with a number of customers and independent distributors across North America to offer Jones Cane Sugar Fountain Soda in a variety of classic and fun flavors that Jones is known for.